Reply.io
Sales engagement platform for multichannel outreach that sequences email, calls, LinkedIn, and AI-assisted personalization with reporting, dialer, and CRM integrations.
Overview
io helps SDRs and founders reach prospects at scale while keeping messages relevant. Teams create sequences across email, calls, and social, then personalize with AI that drafts first lines and subject lines from a lead’s profile. A cloud dialer, inbox, and tasks keep reps moving, while reporting exposes reply rates and booked meetings.
Integrations sync contacts and activities with CRMs such as HubSpot and Salesforce, and an API supports custom workflows. Safety features include warm-up guidelines, send limits, and unsubscribe compliance. With templates, deliverability advice, and testing, teams iterate quickly from first campaigns to mature, segmented programs.
Reply is used by startups and agencies that need measurable pipeline without stitching together many point tools.
Key features
- Multichannel sequences across email
- calls
- and LinkedIn
- AI first-line and subject generation for faster personalization
- Inbox
- dialer
- and tasks in one rep workspace
- CRM integrations and two-way sync for contacts and activities
- Reports on replies
- meetings
- and team performance
- Safety controls for sending limits and compliance rules
- Templates and A B tests to improve outcomes
- API and webhooks for custom workflows
Best for
- Launch SDR sequences that combine email
- calls
- and social steps
- Personalize at scale with AI first lines tied to profiles
- Auto-log activities to CRM to keep pipelines accurate
- Run A B tests on steps and cadences to raise reply rate
- Use dialer and tasks to compress rep time between touches
- Spin up partner or event-specific sequences fast
- Build dashboards for meetings and revenue attribution
- Automate admin with API and webhooks
Capabilities
Email, Calls, Social
Build cadences that mix channels and steps while respecting warm-up and domain health.
AI First Lines
Draft tailored intros and subjects that lift opens without slowing reps down.
CRMs and API
Keep contacts and activities clean with two-way sync and automation hooks.
Replies and Meetings
Track replies, meetings, and rep output to guide coaching and budgets.
Frequently Asked Questions
How does pricing start?
Public pricing shows a free trial and paid plans that start at $99 per user per month on annual billing with higher tiers for features and data.
Will it hurt deliverability?
Reply provides send limits, warm-up guidance, and suppression lists to protect domain health.
Does Reply integrate with Salesforce and HubSpot?
Yes, there are native integrations with major CRMs and additional tools via API.
Can I test different cadences?
Yes, templates and A B testing help compare steps and copy safely on subsets of leads.
