Brand24
AI powered social listening and brand monitoring that tracks mentions across social media news blogs forums and podcasts, turning raw conversations into insights for PR marketing and customer care teams.
Overview
Brand24 is a mature social listening platform that helps you capture every relevant mention of your brand competitors and keywords then convert those signals into action. Set up projects for markets or product lines, define keywords with Boolean operators, and let Brand24 collect data from major social networks, news sites, blogs, podcasts, reviews, and forums. AI features group mentions by topic and sentiment, surface spikes, and identify potential crises early so you can protect reputation and route issues before they escalate.
Dashboards visualize reach share of voice and sentiment trends, while reports summarize influencers, viral threads, and channel contributions. Alerts notify teams on Slack or email when thresholds are crossed. Teams use Brand24 for campaign tracking, competitor benchmarking, and CX triage.
With exports and API access, insights flow into BI or CRM. For agencies, white label reports and project templates standardize delivery across clients while keeping access governed by roles.
Key features
- Multi source coverage: Track social media news blogs forums reviews and podcasts to avoid blind spots in fast moving conversations
- Advanced queries: Use Boolean filters and required or excluded terms to reduce noise and focus on relevant intent
- AI insights: Group topics detect anomalies and score sentiment to spot crises and celebrate wins with less manual work
- Influencer discovery: Identify profiles driving reach and engagement to guide outreach partnerships and content plans
- Share of voice: Compare your brand to competitors across channels to understand where you lead or lag and why
- Alerts and routing: Trigger Slack or email alerts at thresholds and push issues into help desks for quick response
- Reporting at speed: Create scheduled PDF or link reports with reach and sentiment highlights for stakeholders
- APIs and exports: Send raw or aggregated data to BI warehouses and CRMs for deeper analysis and activation
Best for
- Crisis response: Catch negative spikes early and mobilize PR playbooks with real time alerts and context snippets
- Campaign analysis: Measure branded hashtags and creative performance by channel region and influencer cohorts
- Competitor watch: Monitor launches pricing buzz and support friction points to inform positioning and enablement
- Product feedback: Mine requests and pain points then tag themes to brief product and success teams with evidence
- Customer care: Prioritize escalations and route to agents with sentiment and reach context to reduce public fallout
- Executive reporting: Ship concise readouts of reach SOV and risk with links to top posts for fast decision making
- Market entry: Track category terms to map local influencers topics and potential brand fit before investments
- UGC curation: Find authentic posts to request rights for and feed social calendars and landing pages with proof
Capabilities
Omnichannel Mentions
Capture brand and competitor mentions across social media news blogs forums reviews and podcasts with de duplication and source context.
AI Topics and Sentiment
Cluster themes detect anomalies and quantify sentiment shifts so teams can prioritize crises and opportunities quickly.
Share of Voice
Benchmark reach and engagement versus competitors by channel and timeframe to evaluate strategy and investments.
Alerts and Integrations
Send threshold based alerts and push tasks to Slack help desks and CRMs while exporting data to BI for analysis.
Frequently Asked Questions
How does pricing start?
Public pricing pages and marketplaces list Brand24 plans starting around $199 per month with a free trial to evaluate features before purchase.
Do you support Boolean queries?
Yes you can build precise include and exclude logic to reduce noise and match specific intents and entities reliably.
What channels are covered?
Major social platforms news sites blogs podcasts reviews and forums are indexed to give broad coverage for monitoring.
Can agencies white label reports?
White label reports and project templates help standardize delivery across clients while keeping roles and access managed.
Is there an API?
An API and exports allow you to pipe mentions and aggregates into BI dashboards or customer platforms for activation.
