ProPair
Predictive lead scoring and best-fit routing for mortgage and lending teams to raise funded loans while cutting wasteful dials.
ProPair has been discontinued. The product was shut down, absorbed into another company, or now operates under a different brand. The information below is kept for reference and may describe the tool as it was.
Overview
ProPair applies predictive models to mortgage leads so lenders route each prospect to the best loan officer at the right moment. It analyzes historical conversions, channel quality, rep performance and behavior to score every lead, then assigns it in real time based on fit and capacity. Dashboards reveal which sources and reps perform best, while controlled tests refine assignment logic without disrupting operations.
Integrations with common CRMs and dialers keep execution inside existing workflows. Lenders report fewer calls with steady contact rates and measurable lift in funded loans when routing is optimized. Pricing is sales-assisted for mid-market and enterprise teams, with implementation and model tuning aligned to data quality and volume.
Key features
- Predictive scoring: Estimate close likelihood from history and behavior
- Best-fit routing: Assign to the most effective rep in real time
- Contact strategy: Cut over-dialing while keeping contact rates healthy
- Insights & tests: Analyze sources and A/B routing safely
- CRM & dialer integrations: Push scores and routes into existing tools
- Compliance controls: Respect contact rules and fair-lending guardrails
- Capacity awareness: Balance workloads during volume spikes
- Security posture: Enterprise data handling and auditability
Best for
- Lift funded loans by matching leads to high-performing reps
- Reduce wasted dials while preserving contact rates
- Prioritize callbacks by modeled intent and timing
- Prove ROI with controlled routing experiments
- Coach reps using source and cohort performance
- Focus spend on high-quality channels
- Embed scores and routes inside your CRM
- Standardize compliant outreach across branches
Capabilities
Predictive intent models
Train models on conversions, rep performance and source signals to estimate close probability per lead.
Best-fit assignment
Assign in real time using fit, skills, capacity and compliance so outreach starts fast and smart.
Insights and tests
Run experiments on logic and review dashboards by source, rep and cohort to guide spend and coaching.
CRMs and dialers
Push scores and actions into existing tools so teams execute without switching systems.
Frequently Asked Questions
How is ProPair priced?
Pricing is provided by quote, aligned to lead volume and integrations.
What impact should a lender expect?
Case studies cite conversion lift with 20%+ improvements and sharp call reductions when routing is optimized.
Will it replace our CRM?
No, it augments CRMs and dialers by scoring and routing, then pushing actions back into those systems.
How does it address compliance?
Controls respect contact policies and fair-lending standards, with audit trails for oversight.
Is it only for mortgages?
Focus is mortgage and lending, though patterns generalize to similar regulated funnels.
