Parabola
No code visual ETL to clean, transform, and move data across apps and files with AI steps, scheduling, credits, and team collaboration.
Overview
Parabola turns messy data work into repeatable flows assembled on a drag and drop canvas. You connect sources like Sheets, CSVs, APIs, Shopify, HubSpot, or warehouses, then chain steps for joins, filters, lookups, parsing, and enrichment. AI powered steps classify or extract fields and can apply prompt based transforms to speed up text cleanup.
Flows run on demand or on a schedule and post results to Sheets, S3, APIs, Airtable, or Parabola Tables for sharing. Teams use roles, permissions, and versioning to collaborate safely, while credits and logs keep usage predictable and debuggable. A Basic free plan helps individuals try the product, Explorer adds daily scheduling and more credits, and Collaborator introduces multi user workspaces with higher quotas and priority execution.
Typical wins include eliminating manual CSV merges, standardizing marketing exports, syncing ecommerce operations, and generating on time KPI reports without brittle scripts so ops teams move faster with less engineering help.
Key features
- Visual canvas for joins filters and lookups: Build flows that mirror spreadsheet logic at scale with reusable steps and parameters
- Connectors for Sheets APIs and apps: Pull and push to Google Sheets Shopify HubSpot Airtable S3 and generic endpoints
- AI steps for text cleanup and extraction: Classify tickets extract fields and apply prompt transforms to normalize messy text
- Scheduling and notifications: Run flows daily or on triggers and alert owners when data changes or errors occur
- Team roles and versioning controls: Share flows manage permissions and roll back changes with activity history and drafts
- Run logs credits and pay per credit: Understand costs and debug issues with transparent metering and execution traces
- Parabola Tables and visualizations: Store intermediate data and share charts without leaving the flow workspace
- Exports to files APIs and warehouses: Deliver outputs where stakeholders consume them without manual copy paste
Best for
- Marketing data normalization that unifies ad platform exports into one clean model for reporting
- Order and inventory syncs between storefront and warehouse systems with alerts for exceptions and delays
- Revenue and KPI dashboards refreshed daily by scheduled flows that deliver to Sheets or BI
- Lead list cleanup dedupe and enrichment before CRM import with audit fields
- Support inbox classification that routes tickets by topic priority and SLA targets
- Partner data exchanges that transform emailed CSVs into standardized payloads via APIs
- Product catalog attribute standardization across regions and channels for ecommerce ops
- Finance reconciliation flows that match POs invoices and payouts to reduce manual checks
Capabilities
Visual Flows
Assemble joins filters and lookups in a canvas that feels familiar to spreadsheet users while scaling to large datasets over time.
Apps & Files
Use native connectors for Sheets Airtable APIs Shopify and more then post outputs to destinations without manual handoffs.
AI & Parsing
Classify extract and transform text using AI steps or parsers so unstructured content becomes structured data fast.
Schedule & Govern
Run flows on a cadence view logs manage roles and credits and keep history so teams trust and reuse outputs.
Frequently Asked Questions
What does pricing start at?
Free Basic is available for individuals and Explorer starts at $20 per month, team Collaborator is listed at $400 per month.
Can non technical users build flows?
Yes the canvas mirrors spreadsheet logic while still supporting APIs webhooks and parameters when needed.
How often can flows run?
Explorer enables daily schedules while team plans add custom scheduling windows and higher credit quotas.
Do you support databases and warehouses?
Common connectors and generic API steps enable push and pull for many data platforms and endpoints.
Is there version control?
Flows save versions with logs and drafts so changes are reviewable and reversible for safer collaboration.
Can I trigger flows externally?
Webhooks and API steps support inbound triggers and outbound calls for event driven automation.
How are errors handled?
Run logs and alerts surface failed steps with context for owners to fix root causes.
Is there a pay per credit option?
Yes pay per credit is documented alongside included monthly credits so costs remain predictable
