Magisto
Template based online video maker with smart editing, stock media, brand controls, and Vimeo hosting for quick promos and explainers.
Magisto has been discontinued. The product was shut down, absorbed into another company, or now operates under a different brand. The information below is kept for reference and may describe the tool as it was.
Overview
Magisto provides guided video creation for people who want results without timeline complexity. Choose a template or style, add footage, and the editor suggests cuts, transitions, and music while you refine captions and brand elements. Paid plans scale resolution, download rights, and editing features so beginners can start fast and small teams can ship regular social content.
Because Magisto sits within the Vimeo ecosystem, sharing and hosting are straightforward. While it is not a full NLE, its automation, stock access, and branding tools cover most promo needs for SMBs and creators. A free tier lets you test, then paid levels unlock longer videos, higher quality, and broader usage rights.
For speed over granular control, Magisto offers a predictable path from phone clips to finished posts.
Key features
- Guided templates that assemble a usable first cut
- Licensed stock clips
- images
- and music inside the editor
- Brand controls for logos
- colors
- and fonts
- Social exports for Instagram
- YouTube
- TikTok
- Caption tools for clarity on silent autoplay
- Publish and host via Vimeo with analytics
- Mobile and web editors for on the go creation
- Simple plans that unlock length and resolution
Best for
- Spin up product promos or sale announcements fast
- Turn event footage into clean highlight reels
- Produce evergreen how to clips for SMB pages
- Create recruiting or culture videos for hiring
- Generate ads and A B variants from a baseline cut
- Repurpose blog posts into short explainers
- Assemble testimonials from customer clips with captions
- Keep a steady cadence of social videos
Capabilities
Smart templates
Pick a style and let the editor propose cuts, transitions, and music for a fast first draft.
Brand and captions
Apply logos, colors, fonts, and timed text overlays for clarity and consistency.
Stock fill
Drop in licensed clips, images, and music to cover missing b roll and keep stories engaging.
Vimeo workflow
Host and share through Vimeo with analytics and privacy controls.
Frequently Asked Questions
How does Magisto pricing start?
There is a free plan, and Premium begins around $9.99 per month with higher tiers for longer and higher quality exports.
Is Magisto a full professional editor?
No, it focuses on guided templates and speed rather than a complex timeline workflow.
Can I add my brand elements?
Yes, paid plans support logos, colors, and fonts for consistent outputs.
Does it include stock media?
Yes, the editor provides licensed media and music for common needs.
Is publishing integrated?
Vimeo hosting and sharing streamline delivery, embeds, and client review.
