Clipchamp AI
Clipchamp is a browser-based video editing platform by Microsoft that lets individuals and teams create social videos, marketing content, and internal communications using templates, stock media, basic AI tools, and timeline editing without installing desktop software.
Overview
Clipchamp is designed to remove friction from everyday video creation by running entirely in the browser and offering a simplified editing experience. The platform focuses on practical workflows such as trimming clips, adding text and transitions, resizing for social platforms, and exporting quickly. Clipchamp includes built-in stock video, images, and music, plus AI-assisted features like auto captions and text-to-speech to speed up production.
As part of the Microsoft ecosystem, it integrates naturally with Windows and Microsoft 365, making it a common choice for internal communications, education, and small business marketing. A typical workflow starts from a template or blank timeline, adds clips and branding elements, then applies captions and exports in standard formats. Clipchamp is not intended for advanced color grading or cinematic post-production, but it excels at speed, accessibility, and ease of use.
The free plan allows basic exports, while paid plans unlock higher resolution, premium assets, and brand features. For governance, teams should confirm stock media licensing and ensure videos meet accessibility and brand standards before publishing.
Key features
- Browser-based editing: Edit videos online without downloads or system requirements beyond a modern browser
- Timeline editor: Trim arrange clips and audio on a simple timeline designed for non professionals
- Templates and presets: Start from ready made layouts for ads explainers and social videos
- Stock media library: Access royalty free video images and music to speed up production
- Auto captions tool: Generate captions automatically to improve accessibility and engagement
- Text to speech voices: Convert scripts into voiceovers directly inside the editor
- Brand kit support: Store logos colors and fonts to keep videos visually consistent
Best for
- Social media videos: Produce short form content optimized for platforms like Instagram TikTok and LinkedIn
- Marketing explainers: Create product and service videos without hiring a video editor
- Internal updates: Share company announcements and training videos quickly
- Educational content: Build lesson videos with captions for accessibility and clarity
- YouTube drafts: Assemble basic YouTube edits before advanced post production
- Event highlights: Turn raw clips into recap videos for fast distribution
Capabilities
Timeline editing
Clipchamp provides a clean timeline editor that supports trimming clips, adding text, and layering audio with minimal learning curve.
Auto captions
Automatically generate captions to improve accessibility and viewer retention, then review and correct text before publishing.
Brand kits
Brand kits help teams apply logos colors and fonts consistently across videos, reducing manual formatting errors.
Browser export
Export videos directly from the browser in common aspect ratios and resolutions for quick publishing.
Frequently Asked Questions
Is Clipchamp free to use?
Clipchamp offers a free plan with core editing tools and limited export options. Paid plans unlock higher resolution exports and premium stock content.
Does Clipchamp require software installation?
No, Clipchamp runs fully in the browser and does not require downloads or local installation.
Can Clipchamp videos be used commercially?
Yes, but users should review stock asset licensing terms to ensure compliance for commercial and paid advertising use.
What skill level is Clipchamp designed for?
Clipchamp is built for beginners and non professional editors who need fast results without advanced editing complexity.
How does Clipchamp compare to professional video editors?
Clipchamp prioritizes speed and ease of use, while professional tools offer deeper control for advanced color grading and cinematic workflows.
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