Magical
Browser extension that expands text, moves data between web apps, and automates workflows with AI actions and team templates.
Overview
Magical speeds up repetitive work directly in the browser. Create text snippets that auto personalize with variables, then fill forms, tickets, and CRM records in a click. AI actions extract data from one tab and push it into another without code, reducing copy paste and errors.
Teams share folders, set permissions, and track usage across members. The extension runs across Gmail, LinkedIn, Sheets, Salesforce, Zendesk, and many other tools, with setup measured in minutes. A free tier covers core expansion, while paid plans unlock unlimited snippets, advanced automations, and team governance.
Enterprise features add SSO and admin controls, making it safe to roll out widely. For support, sales, recruiting, and ops, Magical turns tabs into a lightweight automation layer that pays back daily.
Key features
- Text snippets with variables for fast personalization
- Copy data from one page and fill another accurately
- AI actions to map and transform fields between tools
- Shared folders and permissions for team governance
- Usage logs and quotas to manage rollout at scale
- Works across common web apps and CRMs
- No code setup via Chrome and Edge stores
- SSO and admin controls on enterprise plans
Best for
- Reply to tickets with consistent on brand templates
- Move leads from LinkedIn into a CRM or sheet
- Prepare outreach that auto personalizes contact fields
- Transfer order info from ERP to shipping portals
- Standardize HR forms and recruiter responses
- Draft internal notes from captured fields
- Automate QA form filling in web apps
- Bootstrap integrations when IT backlogs are long
Capabilities
Text snippets
Build reusable templates with variables so messages stay accurate and fast across channels.
Cross tab data
Extract fields from one page and fill another to eliminate copy paste and reduce errors.
Team governance
Share folders, manage seats, and track usage so large teams stay aligned.
SSO and controls
Use SSO and admin features to align with security and audit requirements.
Frequently Asked Questions
How does Magical pricing start?
A free tier is available; paid Core starts near $6.50 per user per month with higher plans for teams and enterprise.
Does Magical work beyond Gmail or Zendesk?
Yes, it operates across most web apps, including LinkedIn, Sheets, CRMs, and help desks.
Is setup technical or time consuming?
No code installation from the Chrome or Edge store gets individuals and teams running quickly.
Can teams manage templates centrally?
Shared folders and permissions let admins control templates and usage across groups.
Do you support SSO for larger rollouts?
Enterprise plans include SSO and admin governance to support company policies.
