Luma AI
AI video creation suite for text to video, video to video, 3D capture, and 4K upscaling with a browser studio and API.
Overview
Luma AI brings generative video and 3D capture into one practical studio. Dream Machine turns text, images, or clips into coherent motion with strong subject consistency. Ray3 and related tools capture photoreal 3D, enabling relighting and object centric scenes for product storytelling.
Editors can reframe to vertical or horizontal, upscale to 4K, and batch exports for social, ads, and explainers. Seeds and saved prompts keep looks reproducible across campaigns. An API supports templated renders for catalog or UGC pipelines so teams can automate variants at scale.
A free tier lets you test generation quality, while paid tiers increase credits, priority, and export quality. Higher plans include commercial rights and watermark removal. For marketers and studios, Luma compresses storyboarding, look development, and delivery into one fast, cloud based workflow.
Key features
- Text or image to video with subject stability
- Video to video restyle that keeps timing and framing
- Reframe to 9 16 1 1 or 16 9 and upscale to 4K
- Seeds and saved prompts for reproducible looks
- API for templated rendering and batching
- 3D capture for photoreal assets and relighting
- Priority queues on paid plans for deadlines
- Commercial rights on higher tiers
Best for
- Create platform ready hero shots for launches
- Restyle demos into polished motion for social
- Prototype VFX concepts before finishing
- Automate catalog renders from product shots
- Localize campaigns while keeping brand subjects
- Upscale UGC and reframe for each channel
- Generate pitch visuals without on set costs
- Build storyboard iterations to test tone and pacing
Capabilities
Dream Machine
Turn text, images, or source clips into coherent motion with camera dynamics that hold together for real edits.
Ray3 photoreal
Create accurate 3D captures and relight objects or spaces to avoid reshoots and speed product storytelling.
Reframe and 4K
Batch aspect ratios and upscale to 4K so one master feeds TikTok, Stories, and TV cutdowns.
API and seeds
Template prompts, reuse seeds, and render variants programmatically for catalogs and UGC flows.
Frequently Asked Questions
How does pricing start on Luma AI?
You can begin on a free plan; paid tiers start near $8 per month and add more credits, priority, and export options.
Do paid plans include commercial rights?
Yes, business use and watermark removal are available on higher tiers. Check plan details before publishing.
Can I automate rendering for large sets?
Yes, the API supports templated scenes and batching for catalogs or multi language campaigns.
Is 4K export supported?
Paid plans provide upscaling and higher quality exports suitable for broadcast deliveries.
Can I reproduce a specific look reliably?
Save seeds and prompt settings so you can recreate and iterate on the same style across campaigns.
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