Frase
SEO and content research platform that analyzes competitors, builds briefs and guides optimization to rank on Google and get cited by AI search.
Overview
Frase accelerates topical research and outlines by crawling top results, extracting headings, questions and entities, then scoring coverage as you draft. Its editor suggests improvements against SERP competitors, while GEO features help tailor content to location intent. Teams generate briefs, optimize existing articles, and track new opportunities.
Optional AI Search Tracking monitors citations and visibility in emerging AI assistants. Integrations export to CMS and docs; collaboration supports multiple seats and brand voices. Pricing starts with a solo plan and scales to professional and enterprise tiers with more projects and tracking.
For agencies and in-house teams, Frase reduces hours of manual SERP analysis and turns it into structured briefs plus measurable on-page improvements.
Key features
- SERP analysis that extracts headings questions entities
- Brief builder with competitor gap insights
- Optimization editor with coverage and score
- Geo intent research and localization aids
- Rank-ready documents and templates
- Optional AI Search Tracking add-on
- Integrations to CMS and docs tools
- Multi-seat collaboration and brand voices
Best for
- Create data-backed outlines in minutes
- Optimize aging posts to reclaim rankings
- Localize pages for city or region intent
- Identify question gaps to win featured snippets
- Brief freelancers with consistent structure
- Monitor AI search citations with add-on
- Align stakeholders with shareable drafts
- Export to CMS with formatting intact
Capabilities
Competitor analysis
Analyze top results and extract entities and questions to map what must be covered to compete.
Structured outlines
Create rank-ready briefs with headings, talking points and sources for consistent production.
Guided editor
Improve drafts with coverage scores and suggestions tied to SERP competitors.
AI and GEO signals
Watch AI citations and local intent to prioritize updates and new pages.
Frequently Asked Questions
How does Frase pricing start?
Public pricing shows a Starter/Solo tier starting around $38 per month with higher tiers for teams and tracking.
Does Frase replace a human editor?
No, it reduces manual research and guides structure; editorial judgment and subject expertise remain essential.
Can I track AI search visibility?
Yes, an optional AI Search Tracking module monitors citations and presence in AI assistants.
Does Frase help with local intent content?
GEO features and location modifiers help tailor briefs and pages to regions and cities.
Is there a free trial or guarantee?
The site advertises a free start without credit card and a money-back guarantee on paid plans.
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