VWO Insights (Smart Insights)
Behavior analytics for web and mobile that ties session replay heatmaps funnels surveys and form analytics to conversion outcomes so teams find friction and ship fixes with confidence.
Overview
VWO Insights helps product and growth teams understand why users drop off and where to optimize. It combines session recordings heatmaps funnels surveys and form analytics with filters and segments so you can investigate by device campaign or audience. Teams jump from a KPI dip to the exact replays that illustrate rage clicks errors or confusing UI then quantify impact in funnels and forms.
Surveys capture intent and objections at the moment of friction to inform copy tests and UX changes. Insights works alongside VWO Testing and Personalize so you can turn findings into experiments and measure lift under one workspace. Mobile app analytics are supported on enterprise plans and governance features include SSO roles and audit trails.
Pricing varies by plan and tracked users with published web pricing for Growth and Pro while enterprise is by quote. Companies pick VWO when they want an all in one stack that connects qualitative evidence with rigorous experiment design and reporting.
Key features
- Session replay at scale to see context behind metrics
- Heatmaps click scroll attention for layout decisions
- Funnels and form analytics to quantify drop offs
- On page surveys to capture intent and objections
- Segments and filters by device campaign audience
- Integrates with VWO Testing and Personalize
- SSO roles and audit trails for governance
- Mobile app analytics available on enterprise
Best for
- Debug issues by jumping from errors to the right replays
- Prioritize UX fixes with funnels and form field drop offs
- Test copy and layout changes informed by on page surveys
- Investigate campaign performance by segment and device
- Reduce support loops by sharing replays with engineers
- Align teams with evidence based experiment backlogs
- Monitor releases and validate impact with before after data
- Feed personalization with behavior backed audiences
Capabilities
Replays and Heatmaps
Watch real sessions and scan heatmaps to understand rage clicks hesitation and attention patterns before proposing a change.
Funnels and Forms
Quantify where users abandon journeys and which fields cause failure to focus design and copy work on the highest impact steps.
On Page Surveys
Collect intent reasons and objections at the moment of friction to guide hypotheses and reduce guesswork in tests.
Experiment Links
Send insights to VWO Testing and Personalize run A B tests and track lift under one workspace with roles and audit logs.
Frequently Asked Questions
How is VWO Insights priced?
Web listings show Growth and Pro tiers with published starting prices while enterprise plans and mobile analytics are by quote confirm the current page for your traffic volume.
Does Insights support mobile apps?
Yes mobile analytics are available on enterprise plans review docs and pricing to confirm SDK scope and limits for your stack.
Can I connect findings to tests?
Insights integrates with VWO Testing and Personalize so you can launch experiments and attribute lift to changes discovered in analysis.
Do you mask sensitive data?
Masking options and role controls help protect PII share replays selectively and align with internal policies and audits.
What survey options exist?
Target on page surveys by URL segment or behavior ask short questions and collect objections to inform experiments and content.
How many replays can I capture?
Limits depend on plan and monthly tracked users use sampling and filters to focus on key cohorts while keeping costs predictable.
Is SSO available?
SSO and enterprise governance are available on higher tiers along with audit logs and approvals for large teams.
Do I need VWO Testing to use Insights?
No Insights works standalone but many teams pair it with Testing to close the loop from discovery to measured improvement
