Leonardo AI
Creative suite for AI images video and 3D assets with personal model training fast tokens collaboration and an API for programmatic output at scale.
Overview
Leonardo AI is a production grade creative platform that generates images and short videos with style consistency and brand controls. Creators choose prompts or image references train personal models to lock a look then upscale edit and batch export across campaigns. A token system powers fast generations and higher fidelity modes while collaboration features organize assets into collections for teams.
The service offers plans for hobbyists and businesses and includes an API so developers can automate workflows or integrate generation into apps. Typical uses include marketing visuals concept art product renders and social content where speed and consistency matter. As of late 2025 public pricing lists a free tier for light creation and paid plans beginning with Apprentice for frequent creators then business tiers for larger teams and API volumes.
Key features
- Prompt to image and video with enhanced quality modes
- Train up to 10 personal models on entry plans for style lock
- Fast tokens and token bank for burst workloads
- Canvas editor background removal and relighting
- Collections collaboration and asset rights controls
- Upscale face fix and variation tools for polish
- API for programmatic generation at scale
- Commercial use licensing on paid tiers
Best for
- Produce ad creative variants for A B tests across channels
- Generate product renders and hero visuals without photoshoots
- Design concept art and mood boards for pitches
- Create social shorts and loops for Reels and Shorts
- Build icon and illustration sets with consistent style
- Localize campaigns by swapping references and text
- Automate batch generations through the API
- Prototype 3D esque looks and textures for games or apps
Capabilities
Prompts and Models
Combine prompts with references or your personal models to get repeatable looks across a campaign or product line.
Canvas and Upscale
Remove backgrounds relight faces and upscale assets so outputs are campaign ready without leaving the platform.
Collections and Rights
Keep assets versioned in collections set visibility and manage licensing for commercial use.
API and Batching
Use the API and token bank to script generations variations and exports for large creative workloads.
Frequently Asked Questions
Is there a free plan and what is the first paid tier?
Yes there is a free plan and the Apprentice plan starts around $10 per month excluding tax.
Can I train a custom model on my brand assets?
Yes personal model training lets you lock style from a small curated dataset for consistent outputs.
Does Leonardo support video generation today?
Yes short clips and image to video options exist with quality modes suited to social content.
What rights do I get on paid plans?
Paid tiers include commercial use rights review the current license page for specifics.
Is there an API and what is it used for?
An API enables programmatic generation at scale so devs can batch assets or integrate into apps and pipelines.
How do tokens work across months?
Plans include monthly fast tokens and a token bank for bursts you can also purchase top ups as needed.
Can teams collaborate inside Leonardo?
Collections and shared workspaces help teams manage assets and keep styles consistent.
How do I keep identity or style consistent across assets?
Train a personal model and use image prompts so outputs track your brand look over time.
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