Hotjar
Behavior analytics with heatmaps session replay surveys and product experience metrics now part of Contentsquare with free and paid plans that scale by sessions features and retention for web and product teams.
Overview
Hotjar helps teams see and measure user behavior. Heatmaps highlight where people click scroll and hesitate while session replay shows journeys with frustration signals like rage clicks and U turns. Surveys and feedback widgets collect voice of customer in context, and funnels and trends quantify impact.
Teams segment by device page and cohort, compare versions and export data to product and BI tools. Plans include a Free tier, Plus for small sites, Business for growing teams and Scale for enterprises, with pricing that scales by daily sessions and capabilities. In 2025 Hotjar joined Contentsquare, adding access to a broader product analytics suite while keeping the familiar ease of setup.
Typical value is faster UX diagnosis fewer opinion debates and clearer prioritization because evidence links to conversion and support outcomes.
Key features
- Heatmaps for clicks scroll and move
- Session replay with frustration signals
- Feedback widgets and on page surveys
- Funnels and trends for impact sizing
- Segmentation by device and cohorts
- Version and page comparators
- Integrations and exports
- Privacy and masking controls
Best for
- Landing page optimization where heatmaps and forms reveal friction that hurts conversion and revenue
- Onboarding flow fixes in SaaS where replays and surveys show where new users get lost
- Checkout improvements in ecommerce where trends and funnels track drop offs with evidence
- Content layout tests where page comparators show which version improves reading and clicks
- Support reduction programs where agents watch replays to understand issues and resolve faster
- Mobile responsive tuning where device segments expose tap targets and scroll depth problems
- International rollouts where segments measure behavior by locale and inform localization priorities
- Executive reporting where trends tie UX work to conversion and NPS for buy in
Capabilities
Heatmaps and Trends
Visualize clicks scrolls and time on page and compare versions so teams spot patterns and prioritize tests that move KPIs.
Session Replay
Review full journeys with frustration signals which shortens diagnosis and aligns design engineering and support on the real issue.
Surveys and Feedback
Collect voice of customer in context so qualitative insights complement behavioral data and drive better product choices.
Privacy and Integration
Mask sensitive fields respect consent and export to analytics and experiment tools to close the loop securely.
Frequently Asked Questions
What does pricing look like today?
Hotjar lists Free Plus starting around thirty nine dollars per month Business starting around ninety nine per month and Scale by quote with annual discounts.
Is Hotjar part of another company now?
Yes Hotjar is part of Contentsquare which extends analytics options while preserving an easy setup for heatmaps replays and feedback.
How many sessions are included on paid plans?
Plans scale by daily session caps and retention windows teams choose tiers based on traffic and analysis needs for their sites or apps.
Can we use Hotjar for apps as well as web?
It focuses on web and responsive experiences some mobile app analytics exist via SDKs but coverage varies confirm fit for your stack.
Will Hotjar hurt performance or privacy?
The script is lightweight and masking plus consent tools help teams capture useful data while respecting privacy obligations.
How do teams prove ROI quickly?
Start with one funnel or page measure conversion before and after changes validated by trends heatmaps and targeted surveys.
Can support teams benefit directly?
Yes replays reduce back and forth and help agents pinpoint problems which lowers handle time and improves satisfaction.
Does Hotjar integrate with A B testing tools?
Yes it connects with experiment and analytics platforms so insights guide hypotheses and wins are measured against KPIs.
