DALL-E 3
OpenAI image generation available in ChatGPT and via API that creates high quality images from natural language prompts with improved text handling and clear per image pricing.
Overview
DALL E 3 is accessible to end users in ChatGPT and to developers through the Images API. In ChatGPT, prompts can be refined conversationally with usage limits tied to account plan. Through the API, image size and quality are specified with published per image prices at standard and HD levels.
The model improves attribute binding and short text rendering versus earlier versions and operates under OpenAI’s safety and usage policies. Teams use it for concept art, storyboards, marketing visuals and UI mockups, often finishing results with upscalers or editors. Business and Enterprise plans allow disabling training data retention for eligible customers.
Key features
- Chat based prompting in ChatGPT
- API generation with size and quality controls
- Improved text and attribute binding
- Safety filters and policy enforcement
- Commercial usage under OpenAI terms
- Standard and HD price tiers
- Integration with design workflows
- Provenance and metadata features
Best for
- Concept art for campaigns and pitches
- Storyboards and mood boards for teams
- Hero images for landing pages and emails
- Product mockups and illustrations
- Editorial visuals and blog headers
- Educational diagrams and infographics
- Logo and icon ideation within policy
- UI and layout exploration for prototypes
Capabilities
Chat Iteration
Refine prompts in ChatGPT to test directions quickly and select the strongest concepts for download.
Images API
Generate images by API at chosen sizes and qualities to control resolution and cost for production pipelines.
Text and Attributes
Bind short text and attributes more reliably than earlier models to reduce manual fixes.
Policies and Safety
Follow usage policies and opt into business controls that disable training log retention where eligible.
Frequently Asked Questions
Is DALL E 3 included in ChatGPT Plus?
Plus subscribers can generate images in ChatGPT with higher limits than the free plan.
What are the API prices?
Published examples start around four cents for a 1024 by 1024 standard image and eight cents for HD at that size.
Are outputs allowed for commercial projects?
Commercial use is permitted under OpenAI terms, subject to content and trademark policies.
Is there a free option?
Free users have limited daily generations that may change over time.
Does it support custom aspect ratios?
The API supports multiple sizes; rectangular sizes have different per image prices.
Are prompts used for training?
Eligible business and enterprise accounts can disable training data retention in settings.
How good is text rendering?
Short labels and signage are handled better than prior versions, but results should still be reviewed.
What safety measures are in place?
OpenAI applies content filters and provenance features to reduce misuse and increase transparency.
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