Rows AI vs Smartlook

Similarity18%
Shared:dataanalyticsanalysis

Rows AI

Rows is a spreadsheet platform that adds an embedded AI analyst for extracting data from PDFs and images, importing live data from ad and analytics tools, and transforming tables by natural language, with a free plan that includes 20 AI tasks per month and paid plans for higher limits.

Visit website →

Smartlook

Product analytics with session replay events funnels heatmaps and new page analytics that merge quantitative and qualitative insights for web and mobile teams.

Visit website →

At a glance

Rows AISmartlook
PriceFree / $8 per month per user / $79 per month + $8 per userFree / Custom pricing
DifficultyBeginnerBeginner
TypeWeb AppWeb App
StatusActiveActive

Rows AI — Key features

  • AI in the spreadsheet: Access Rows AI from an in app bubble or by typing in a cell to run analysis and transformation tasks
  • PDF and image extraction: Extract tables and text from PDFs screenshots and scans using vision plus language models
  • Live data connectors: Import live data from GA4 Search Console Google Ads Facebook Ads and LinkedIn Ads and social pages
  • Table transformation: Ask AI to add columns clean messy inputs merge datasets and reconcile tables with natural language
  • Advanced analysis tools: The AI page lists predictive modeling significance tests clustering and cohort style analysis tasks
  • Plan based AI limits: The AI page states Free has limited executions while paid plans include unlimited executions

Smartlook — Key features

  • Session replay at scale: Watch real user journeys across devices to see context behind metrics and reproduce issues quickly
  • Events funnels and cohorts: Quantify behaviors drop offs and retention to prioritize fixes and opportunities
  • Heatmaps and page analytics: Visualize clicks scroll depth and engagement to guide layout and content decisions
  • Rage click and error detection: Surface frustration patterns API slowdowns and console errors for engineering triage
  • Segmentation and filters: Slice by device version campaign locale or feature flags to see who is affected and how
  • Integrations to team tools: Send clips and events to Jira Slack GA and BI so insights reach owners immediately

Rows AI — Best for

  • Marketing reporting: Pull ads and analytics data into one sheet and generate summaries and charts for weekly performance reviews
  • PDF to table workflow: Convert invoice style PDFs or reports into structured tables you can filter and analyze quickly
  • Data cleaning sprint: Remove duplicates standardize text fields and fix inconsistent categories before dashboards are shared
  • Table reconciliation: Compare two tables and identify mismatches so finance ops or CRM data issues are found early
  • Text classification: Extract key concepts and classify text like tags or sentiment to make qualitative data measurable

Smartlook — Best for

  • Debug hard to reproduce issues by watching sessions with console logs to speed fixes
  • Prioritize roadmap using funnels cohorts and replay to see actual friction points
  • Improve onboarding by testing layouts and measuring drop off in first run experiences
  • Guide design changes with heatmaps and page analytics that show what users try to do
  • Support agents attach replays to tickets to reduce back and forth and improve CSAT