A/B Smartly vs AI21 Labs
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No overlapping tags — these tools take different approaches.

A/B Smartly
An enterprise experimentation platform designed for reliable A/B testing with a focus on governance and speed. It offers a sequential testing engine for efficient experimentation across various environments.
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AI21 Labs
Advanced language models and developer platform for reasoning, writing and structured outputs with APIs tooling and enterprise controls for reliable LLM applications.
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At a glance
| A/B Smartly | AI21 Labs | |
|---|---|---|
| Price | From €60K per year | Free trial / Pay as you go from $0.2 per 1M input tokens and $0.4 per 1M output tokens |
| Difficulty | Intermediate | Beginner |
| Type | SaaS | Web App |
| Status | Active | Active |
A/B Smartly — Key features
- Unlimited Experiments: Run infinite tests and set goals without any limitations on the platform.
- Group Sequential Testing: Execute tests at double the speed compared to traditional A/B testing tools.
- Real-time Reporting: Access live insights and up-to-the-minute reports for immediate analysis.
- Seamless Integration: API-first design allows easy integration with existing tech stacks and tools.
- Data Deep Dives: Segment and analyze data without restrictions for granular insights.
- Maintenance-Free Solution: Focus on business activities while the platform handles upkeep and maintenance.
AI21 Labs — Key features
- Reasoning models: Focused on multistep tasks that need planning consistency and better intermediate reasoning signals
- Structured outputs: JSON mode function calling and extraction endpoints keep responses machine friendly
- Grounding options: Hook models to documents or endpoints to reduce hallucinations and improve trust
- Eval and tracing: Built in tooling to test variants measure quality and observe latency cost and failures
- Controls and guardrails: Safety filters rate limits and sensitive content rules for responsible deployment
- Customization: Fine-tuning and instructions to align outputs with domain style and policy constraints
A/B Smartly — Best for
- Feature Testing: Validate new features or functionalities with controlled experiments to gauge user response.
- Marketing Campaigns: Assess the effectiveness of marketing initiatives through A/B testing on various channels.
- User Experience Optimization: Experiment with design changes to enhance user engagement and satisfaction.
- Performance Monitoring: Conduct tests on backend systems to ensure reliability and performance under load.
- Content Variations: Test different content formats or messages to identify the most effective approach.
AI21 Labs — Best for
- Build assistants that return structured JSON for integrations
- Create summarizers that cite sources and follow templates
- Automate classification and triage workflows with high precision
- Generate product descriptions with policy compliant phrasing
- Design agents that call tools and functions deterministically

