Outranking vs BuzzSumo
Compare marketing AI Tools
23% Similar based on 3 shared tags
O
Outranking
SEO content platform for research outlines briefs and optimization that helps teams plan write and publish articles that rank with less manual work.
Pricing From $19 per month
Category marketing
Difficulty Beginner
Type Web App
Status Active
BuzzSumo
Content research and monitoring platform for ideas, performance insights, influencers and media alerts with a 30 day trial and paid plans starting at 199 per month.
Pricing Free trial / Start $199 per month
Category marketing
Difficulty Beginner
Type Web App
Status Active
Feature Tags Comparison
Only in Outranking
seocontent-briefsoptimizationserpresearch
Shared
marketingadsadvertising
Only in BuzzSumo
content-researchinfluencersalertsbacklinkstrends
Key Features
Outranking
- • Brief builder: Turn keywords intent and competitor gaps into structured outlines with coverage guidance
- • Entity optimization: Track topical entities headings and questions aligned to the SERP for stronger relevance
- • AI drafting: Generate sections with citations suggestions and anti plagiarism checks for safer publishing
- • On page checklist: Score readability internal links and schema to resolve gaps before pushing live
- • Content refresh: Detect decay and recommend updates to defend rankings and traffic over time
- • Team workflows: Assign drafts approvals and comments with calendars that align to campaigns
BuzzSumo
- • Content Ideas and Briefs to turn billions of headlines into actionable angles
- • Domain and URL Analyzer for performance benchmarking and gap finding
- • Backlink Analyzer to watch link growth for pages and competitors
- • Influencer and journalist discovery for outreach lists by topic
- • Trending feeds that surface viral content in near real time
- • Media alerts for brand mentions topics and authors
Use Cases
Outranking
- → Create briefs that reflect intent and competitor coverage accurately
- → Generate safe drafts that editors can fact check and refine
- → Optimize entities and headings to match SERP expectations
- → Plan internal links and schema to support crawl and snippets
- → Refresh aging pages when decay signals and gaps appear
- → Coordinate multi writer production with approvals and due dates
BuzzSumo
- → Finding topics and questions with proven engagement signals
- → Benchmarking competitor domains to guide editorial focus
- → Tracking backlinks to measure PR and content impact
- → Building outreach lists of journalists and creators by topic
- → Monitoring brand and exec mentions with daily alerts
- → Spotting rising stories in your niche before they peak
Perfect For
Outranking
seo managers, content strategists, editors, agencies, in house marketers who need predictable research drafting and optimization in one place
BuzzSumo
content marketers, SEO teams, PR and comms, agencies and analysts who need reliable research signals, alerts and influencer discovery
Capabilities
Outranking
Competitive briefs Professional
Guided writing Intermediate
On page scoring Intermediate
Refresh cadence Intermediate
BuzzSumo
Ideas and Analyzer Intermediate
Mentions and Trends Intermediate
Backlinks and Domains Intermediate
Influencers and Authors Basic
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