Outranking vs Brand24

Compare marketing AI Tools

21% Similar based on 3 shared tags
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Outranking

SEO content platform for research outlines briefs and optimization that helps teams plan write and publish articles that rank with less manual work.

Pricing From $19 per month
Category marketing
Difficulty Beginner
Type Web App
Status Active
Brand24

Brand24

AI powered social listening and brand monitoring that tracks mentions across social media news blogs forums and podcasts, turning raw conversations into insights for PR marketing and customer care teams.

Pricing Starts $199 per month
Category marketing
Difficulty Beginner
Type Web App
Status Active

Feature Tags Comparison

Only in Outranking

seocontent-briefsoptimizationserpresearch

Shared

marketingadsadvertising

Only in Brand24

social-listeningmonitoringmentionssentimentpranalytics

Key Features

Outranking

  • • Brief builder: Turn keywords intent and competitor gaps into structured outlines with coverage guidance
  • • Entity optimization: Track topical entities headings and questions aligned to the SERP for stronger relevance
  • • AI drafting: Generate sections with citations suggestions and anti plagiarism checks for safer publishing
  • • On page checklist: Score readability internal links and schema to resolve gaps before pushing live
  • • Content refresh: Detect decay and recommend updates to defend rankings and traffic over time
  • • Team workflows: Assign drafts approvals and comments with calendars that align to campaigns

Brand24

  • • Multi source coverage: Track social media news blogs forums reviews and podcasts to avoid blind spots in fast moving conversations
  • • Advanced queries: Use Boolean filters and required or excluded terms to reduce noise and focus on relevant intent
  • • AI insights: Group topics detect anomalies and score sentiment to spot crises and celebrate wins with less manual work
  • • Influencer discovery: Identify profiles driving reach and engagement to guide outreach partnerships and content plans
  • • Share of voice: Compare your brand to competitors across channels to understand where you lead or lag and why
  • • Alerts and routing: Trigger Slack or email alerts at thresholds and push issues into help desks for quick response

Use Cases

Outranking

  • → Create briefs that reflect intent and competitor coverage accurately
  • → Generate safe drafts that editors can fact check and refine
  • → Optimize entities and headings to match SERP expectations
  • → Plan internal links and schema to support crawl and snippets
  • → Refresh aging pages when decay signals and gaps appear
  • → Coordinate multi writer production with approvals and due dates

Brand24

  • → Crisis response: Catch negative spikes early and mobilize PR playbooks with real time alerts and context snippets
  • → Campaign analysis: Measure branded hashtags and creative performance by channel region and influencer cohorts
  • → Competitor watch: Monitor launches pricing buzz and support friction points to inform positioning and enablement
  • → Product feedback: Mine requests and pain points then tag themes to brief product and success teams with evidence
  • → Customer care: Prioritize escalations and route to agents with sentiment and reach context to reduce public fallout
  • → Executive reporting: Ship concise readouts of reach SOV and risk with links to top posts for fast decision making

Perfect For

Outranking

seo managers, content strategists, editors, agencies, in house marketers who need predictable research drafting and optimization in one place

Brand24

brand managers PR leads social analysts CX leaders and agencies who need accurate listening AI assisted insights and governance ready reports to protect reputation and grow share of voice

Capabilities

Outranking

Competitive briefs Professional
Guided writing Intermediate
On page scoring Intermediate
Refresh cadence Intermediate

Brand24

Omnichannel Mentions Professional
AI Topics and Sentiment Professional
Share of Voice Intermediate
Alerts and Integrations Intermediate

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