BuzzSumo logo
marketing

BuzzSumo

Content research and social listening platform that analyzes billions of articles and social posts to discover trending topics, track brand mentions, identify influencers, and uncover content opportunities with AI-powered insights.
content research social listening marketing
Beginner Level
Free trial / $99 per month
Starting Price
Try BuzzSumo
Category
marketing
Setup Time
< 2 minutes
marketing
Category
Beginner
Difficulty
Active
Status
Web App
Type

What is BuzzSumo?

Discover what content performs before you create it

BuzzSumo is the leading content research and social listening platform trusted by over 500,000 marketers, PR professionals, and content creators worldwide. By analyzing billions of articles, social media posts, and online conversations in real-time, BuzzSumo reveals exactly what content resonates with your audience, which topics are trending in your industry, and how competitors are gaining traction. The platform's AI-powered discovery engine identifies high-performing content formats, optimal publishing times, and viral potential before you invest resources in creation. Track brand mentions across the web, monitor competitor strategies, find influencers with genuine engagement, and analyze content performance across Facebook, Twitter, LinkedIn, Pinterest, and Reddit. Advanced features include content alerts for instant notifications, backlink analysis for SEO opportunities, and question analyzer for FAQ and keyword research. Marketing teams use BuzzSumo to reduce content research time by 70%, increase engagement rates, and build data-driven strategies that consistently outperform competitors.

Key Capabilities

What makes BuzzSumo powerful

Content Discovery

Search billions of articles and posts to find top-performing content by topic, domain, or keyword with granular filtering by date, language, and engagement metrics

Implementation Level Expert

Influencer Identification

Discover influencers and thought leaders in any niche with detailed analysis of audience size, engagement rates, authority scores, and content sharing patterns

Implementation Level Professional

Social Listening

Monitor brand mentions, competitor activity, and industry conversations in real-time with customizable alerts and sentiment analysis

Implementation Level Advanced

Competitor Analysis

Track competitor content strategies, analyze their most successful topics, and identify gaps in their coverage for strategic advantage

Implementation Level Professional

Professional Integration

These capabilities work together to provide a comprehensive AI solution that integrates seamlessly into professional workflows. Each feature is designed with enterprise-grade reliability and performance.

Pricing

Start using BuzzSumo today

Free trial / $99 per month

Starting price

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Quick Information

Category marketing
Pricing Model Freemium
Last Updated 12/7/2025

Tags

content research social listening marketing analytics influencer marketing competitor analysis seo

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