Influencity vs Optimove
Compare marketing AI Tools
31% Similar based on 4 shared tags
Influencity
Influencer marketing platform for discovery outreach campaign management and reporting, used by brands and agencies, free trial with paid plans.
Pricing From $168 per month
Category marketing
Difficulty Beginner
Type Web App
Status Active
Optimove
Customer led growth and CRM marketing hub that unifies customer data segments and journeys with AI orchestration self service campaign building and measurement.
Pricing By quote
Category marketing
Difficulty Beginner
Type Web App
Status Active
Feature Tags Comparison
Only in Influencity
influencersdiscoverycampaignsanalytics
Shared
crmmarketingadsadvertising
Only in Optimove
personalizationorchestrationjourneyssegmentationmeasurement
Key Features
Influencity
- • Deep search filters across platforms and regions
- • Quality metrics and fake follower detection
- • Creator lists with side by side comparison
- • Outreach CRM with email sync and notes
- • Campaign brief deliverables and calendars
- • Auto tracking links and branded reports
Optimove
- • Unified customer model that merges product events transactions and channels for reliable segmentation and personalization
- • AI suggested segments next best actions and predictive analytics that surface high value opportunities quickly
- • Visual journey orchestration across email push in app and more with throttling frequency caps and channel priorities
- • Experimentation and incrementality testing to measure causal lift rather than vanity metrics across journeys and promos
- • Self service campaign building that reduces reliance on engineering and speeds time to market for marketers
- • Audience governance permissions and approvals that keep enterprise teams compliant and coordinated
Use Cases
Influencity
- → Find qualified creators by audience fit and niche
- → Run structured outreach and track replies
- → Manage deliverables and approvals per campaign
- → Measure engagement reach and conversions
- → Share live dashboards with clients and leadership
- → Forecast budget and expected outcomes by tier
Optimove
- → Orchestrate cross channel CRM for retail or gaming with measurable lift
- → Identify and act on churn risk segments with predictive analytics
- → Automate lifecycle journeys for onboarding upsell winback and loyalty
- → Test promotions and journeys with incrementality to optimize spend
- → Unify campaign building so marketers ship without ticket queues
- → Consolidate fragmented tools into a governed hub for CRM teams
Perfect For
Influencity
brand marketers performance teams agencies and marketplaces that need reliable discovery outreach tracking and reporting for creator programs
Optimove
CRM marketers lifecycle leaders and data teams at retail gaming and subscription brands seeking governed personalization at scale
Capabilities
Influencity
Search and qualify Professional
Lists and CRM Professional
Campaign workflow Intermediate
Branded analytics Intermediate
Optimove
Customer Data Model Enterprise
Segments and Actions Professional
Journeys and Channels Professional
Incrementality and Lift Professional
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