BuzzSumo
Content research and monitoring platform for ideas, performance insights, influencers and media alerts with a 30 day trial and paid plans starting at 199 per month.
Pricing Free trial / Start $199 per month
Category marketing
Difficulty Beginner
Type Web App
Status Active
Delve AI
AI generated personas and segments built from your analytics CRM and social signals that update as your audience and competitors evolve.
Pricing Free trial, Start $89 per month
Category marketing
Difficulty Beginner
Type Web App
Status Active
Feature Tags Comparison
Only in BuzzSumo
content-researchinfluencersalertsbacklinkstrends
Shared
None
Only in Delve AI
personascustomer-researchcompetitorsegmentationanalyticsmarketing
Key Features
BuzzSumo
- • Content Ideas and Briefs to turn billions of headlines into actionable angles
- • Domain and URL Analyzer for performance benchmarking and gap finding
- • Backlink Analyzer to watch link growth for pages and competitors
- • Influencer and journalist discovery for outreach lists by topic
- • Trending feeds that surface viral content in near real time
- • Media alerts for brand mentions topics and authors
Delve AI
- • Multi source ingestion across analytics CRM and social with evidence links for every key insight and attribution ready fields for exports
- • Persona generation with behavior clusters and goals and pains that map to journeys and content playbooks for campaigns
- • Competitor persona mirrors that expose positioning gaps and channel tactics for market entry and differentiation
- • Refresh schedules that keep personas current as traffic sources and cohorts shift during seasons launches or pricing changes
- • Jobs to be done extraction that informs copy angles and onboarding nudges and upsell prompts for lifecycle marketing
- • Segment exports that align with ad platforms and CRMs and that let teams test creatives against clearly defined cohorts
Use Cases
BuzzSumo
- → Finding topics and questions with proven engagement signals
- → Benchmarking competitor domains to guide editorial focus
- → Tracking backlinks to measure PR and content impact
- → Building outreach lists of journalists and creators by topic
- → Monitoring brand and exec mentions with daily alerts
- → Spotting rising stories in your niche before they peak
Delve AI
- → Website copy experiments that link pains to proof and drive better click through and form completion for key segments across regions
- → ABM playbooks that arm sales with segment one pagers and talk tracks built from data rather than anecdotes for outbound
- → Creative briefs that translate persona goals into hooks angles and imagery for agencies to deliver faster with fewer rounds
- → Market entry research that compares competitors and channels to rank messages offers and partnerships for pilots
- → Retention analysis that maps jobs to onboarding steps to reduce time to value for new cohorts in product led growth motions
- → Localization sprints that adapt narratives to country or language while keeping proof points aligned to the brand
Perfect For
BuzzSumo
content marketers, SEO teams, PR and comms, agencies and analysts who need reliable research signals, alerts and influencer discovery
Delve AI
growth marketers product marketers founders researchers and agencies who need defensible data backed personas and competitor context that refresh regularly without long manual studies
Capabilities
BuzzSumo
Ideas and Analyzer Intermediate
Mentions and Trends Intermediate
Backlinks and Domains Intermediate
Influencers and Authors Basic
Delve AI
Data Connections Intermediate
Persona Generation Professional
Competitor Mapping Intermediate
Refresh and Governance Intermediate
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