BuzzSumo vs Adobe Express

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BuzzSumo

BuzzSumo

Content research and monitoring platform for ideas, performance insights, influencers and media alerts with a 30 day trial and paid plans starting at 199 per month.

Pricing Free trial / Start $199 per month
Category marketing
Difficulty Beginner
Type Web App
Status Active
Adobe Express

Adobe Express

All-in-one creator for posts flyers videos and quick pages with brand kits templates and one-click background removal plus scheduling and simple collaboration.

Pricing Free / Starts $9.99 per month
Category marketing
Difficulty Beginner
Type Web App
Status Active

Feature Tags Comparison

Only in BuzzSumo

content-researchinfluencersalertsbacklinkstrends

Shared

None

Only in Adobe Express

designtemplatesbrand-kitbackground-removalschedulervideo

Key Features

BuzzSumo

  • • Content Ideas and Briefs to turn billions of headlines into actionable angles
  • • Domain and URL Analyzer for performance benchmarking and gap finding
  • • Backlink Analyzer to watch link growth for pages and competitors
  • • Influencer and journalist discovery for outreach lists by topic
  • • Trending feeds that surface viral content in near real time
  • • Media alerts for brand mentions topics and authors

Adobe Express

  • • Brand kits to lock fonts colors and logos for instant consistency
  • • Template library for posts flyers stories ads and print
  • • Quick actions for background removal resize crop and convert
  • • Lightweight video editor with captions music and layouts
  • • Content Scheduler to plan publish and track social posts
  • • Shared libraries and projects for simple collaboration

Use Cases

BuzzSumo

  • → Finding topics and questions with proven engagement signals
  • → Benchmarking competitor domains to guide editorial focus
  • → Tracking backlinks to measure PR and content impact
  • → Building outreach lists of journalists and creators by topic
  • → Monitoring brand and exec mentions with daily alerts
  • → Spotting rising stories in your niche before they peak

Adobe Express

  • → Produce social posts and stories with locked brand styles
  • → Create flyers posters menus and event collateral quickly
  • → Export ad variants to test headlines and offers across channels
  • → Plan a content calendar and publish across platforms
  • → Spin up short promo videos with captions and subtitles
  • → Localize assets for regions with fast text and layout swaps

Perfect For

BuzzSumo

content marketers, SEO teams, PR and comms, agencies and analysts who need reliable research signals, alerts and influencer discovery

Adobe Express

marketers social managers small businesses educators and creators who need fast on-brand graphics video and print without heavy design tooling

Capabilities

BuzzSumo

Ideas and Analyzer Intermediate
Mentions and Trends Intermediate
Backlinks and Domains Intermediate
Influencers and Authors Basic

Adobe Express

Kits and Libraries Intermediate
Quick Actions Basic
Content Scheduler Intermediate
Shared Projects Intermediate

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