BuzzSumo vs Crayon

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11% Similar based on 1 shared tag
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BuzzSumo

BuzzSumo

Content research and monitoring platform for ideas, performance insights, influencers and media alerts with a 30 day trial and paid plans starting at 199 per month.

Pricing Free trial / Start $199 per month
Category marketing
Difficulty Beginner
Type Web App
Status Active
Crayon

Crayon

Competitive intelligence platform that monitors competitors, aggregates signals, and enables sales with battlecards and alerts, sold via tailored contracts for programs of different sizes and complexity.

Pricing Contact sales
Category marketing
Difficulty Beginner
Type Web App
Status Active

Feature Tags Comparison

Only in BuzzSumo

content-researchinfluencersbacklinkstrends

Shared

alerts

Only in Crayon

competitive-intelligencebattlecardsenablementpricing-by-quote

Key Features

BuzzSumo

  • • Content Ideas and Briefs to turn billions of headlines into actionable angles
  • • Domain and URL Analyzer for performance benchmarking and gap finding
  • • Backlink Analyzer to watch link growth for pages and competitors
  • • Influencer and journalist discovery for outreach lists by topic
  • • Trending feeds that surface viral content in near real time
  • • Media alerts for brand mentions topics and authors

Crayon

  • • Automated monitoring of competitor websites and signals
  • • Battlecards and enablement content for sales
  • • Alerts and digests routed to stakeholders
  • • Integrations with Slack CRM and enablement tools
  • • Impact tracking and usage analytics
  • • Research workflows to triage and verify intel

Use Cases

BuzzSumo

  • → Finding topics and questions with proven engagement signals
  • → Benchmarking competitor domains to guide editorial focus
  • → Tracking backlinks to measure PR and content impact
  • → Building outreach lists of journalists and creators by topic
  • → Monitoring brand and exec mentions with daily alerts
  • → Spotting rising stories in your niche before they peak

Crayon

  • → Sales battlecards for frontline teams
  • → Executive monitoring for strategy reviews
  • → Win loss insights from public signals
  • → Launch tracking for competitive responses
  • → Analyst brief prep with verified sources
  • → Enablement content distribution into CRM

Perfect For

BuzzSumo

content marketers, SEO teams, PR and comms, agencies and analysts who need reliable research signals, alerts and influencer discovery

Crayon

product marketing, competitive intelligence leaders and sales enablement teams that need structured monitoring and measurable seller impact

Capabilities

BuzzSumo

Ideas and Analyzer Intermediate
Mentions and Trends Intermediate
Backlinks and Domains Intermediate
Influencers and Authors Basic

Crayon

Web and Signal Coverage Professional
Battlecards and Alerts Professional
Usage and Impact Intermediate
Onboarding and Services Intermediate

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