BuzzSumo
Content research and monitoring platform for ideas, performance insights, influencers and media alerts with a 30 day trial and paid plans starting at 199 per month.
Crayon
Competitive intelligence platform that monitors competitors, aggregates signals, and enables sales with battlecards and alerts, sold via tailored contracts for programs of different sizes and complexity.
Feature Tags Comparison
Only in BuzzSumo
Shared
Only in Crayon
Key Features
BuzzSumo
- • Content Ideas and Briefs to turn billions of headlines into actionable angles
- • Domain and URL Analyzer for performance benchmarking and gap finding
- • Backlink Analyzer to watch link growth for pages and competitors
- • Influencer and journalist discovery for outreach lists by topic
- • Trending feeds that surface viral content in near real time
- • Media alerts for brand mentions topics and authors
Crayon
- • Automated monitoring of competitor websites and signals
- • Battlecards and enablement content for sales
- • Alerts and digests routed to stakeholders
- • Integrations with Slack CRM and enablement tools
- • Impact tracking and usage analytics
- • Research workflows to triage and verify intel
Use Cases
BuzzSumo
- → Finding topics and questions with proven engagement signals
- → Benchmarking competitor domains to guide editorial focus
- → Tracking backlinks to measure PR and content impact
- → Building outreach lists of journalists and creators by topic
- → Monitoring brand and exec mentions with daily alerts
- → Spotting rising stories in your niche before they peak
Crayon
- → Sales battlecards for frontline teams
- → Executive monitoring for strategy reviews
- → Win loss insights from public signals
- → Launch tracking for competitive responses
- → Analyst brief prep with verified sources
- → Enablement content distribution into CRM
Perfect For
BuzzSumo
content marketers, SEO teams, PR and comms, agencies and analysts who need reliable research signals, alerts and influencer discovery
Crayon
product marketing, competitive intelligence leaders and sales enablement teams that need structured monitoring and measurable seller impact
Capabilities
BuzzSumo
Crayon
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