Brand24 vs Desygner

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Brand24

Brand24

AI powered social listening and brand monitoring that tracks mentions across social media news blogs forums and podcasts, turning raw conversations into insights for PR marketing and customer care teams.

Pricing Starts $199 per month
Category marketing
Difficulty Beginner
Type Web App
Status Active
Desygner

Desygner

Brand and design platform for teams with templates, DAM, approvals, and Business plans that start with a flat monthly rate for small teams.

Pricing Free plan, Pro from $9.95 per month
Category marketing
Difficulty Beginner
Type Web App
Status Active

Feature Tags Comparison

Only in Brand24

social-listeningmonitoringmentionssentimentpranalytics

Shared

None

Only in Desygner

brandtemplatesdamapprovalsmarketing

Key Features

Brand24

  • • Multi source coverage: Track social media news blogs forums reviews and podcasts to avoid blind spots in fast moving conversations
  • • Advanced queries: Use Boolean filters and required or excluded terms to reduce noise and focus on relevant intent
  • • AI insights: Group topics detect anomalies and score sentiment to spot crises and celebrate wins with less manual work
  • • Influencer discovery: Identify profiles driving reach and engagement to guide outreach partnerships and content plans
  • • Share of voice: Compare your brand to competitors across channels to understand where you lead or lag and why
  • • Alerts and routing: Trigger Slack or email alerts at thresholds and push issues into help desks for quick response

Desygner

  • • Locked brand templates to keep layouts on spec
  • • Digital asset library with permissions and expiry dates
  • • Approvals and workflows for on brand reviews
  • • Browser editor with social and print exports
  • • Content calendar and team sharing features
  • • Flat rate Business starting price for small teams

Use Cases

Brand24

  • → Crisis response: Catch negative spikes early and mobilize PR playbooks with real time alerts and context snippets
  • → Campaign analysis: Measure branded hashtags and creative performance by channel region and influencer cohorts
  • → Competitor watch: Monitor launches pricing buzz and support friction points to inform positioning and enablement
  • → Product feedback: Mine requests and pain points then tag themes to brief product and success teams with evidence
  • → Customer care: Prioritize escalations and route to agents with sentiment and reach context to reduce public fallout
  • → Executive reporting: Ship concise readouts of reach SOV and risk with links to top posts for fast decision making

Desygner

  • → Give local teams editable brand safe templates
  • → Publish social calendars while keeping approvals tight
  • → Distribute franchise flyers with regional variants
  • → Manage logo and asset updates from a single library
  • → Enable non designers to produce print ready exports
  • → Collaborate with agencies without sharing source files

Perfect For

Brand24

brand managers PR leads social analysts CX leaders and agencies who need accurate listening AI assisted insights and governance ready reports to protect reputation and grow share of voice

Desygner

SMBs franchises marketplaces and marketing teams that want governed brand creation and distribution in a browser first tool

Capabilities

Brand24

Omnichannel Mentions Professional
AI Topics and Sentiment Professional
Share of Voice Intermediate
Alerts and Integrations Intermediate

Desygner

Locked Layouts Basic
Assets and Roles Intermediate
Approvals Intermediate
Business Pricing Basic

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