Brand24
AI powered social listening and brand monitoring that tracks mentions across social media news blogs forums and podcasts, turning raw conversations into insights for PR marketing and customer care teams.
Pricing Starts $199 per month
Category marketing
Difficulty Beginner
Type Web App
Status Active
BuzzSumo
Content research and monitoring platform for ideas, performance insights, influencers and media alerts with a 30 day trial and paid plans starting at 199 per month.
Pricing Free trial / Start $199 per month
Category marketing
Difficulty Beginner
Type Web App
Status Active
Feature Tags Comparison
Only in Brand24
social-listeningmonitoringmentionssentimentpranalytics
Shared
None
Only in BuzzSumo
content-researchinfluencersalertsbacklinkstrends
Key Features
Brand24
- • Multi source coverage: Track social media news blogs forums reviews and podcasts to avoid blind spots in fast moving conversations
- • Advanced queries: Use Boolean filters and required or excluded terms to reduce noise and focus on relevant intent
- • AI insights: Group topics detect anomalies and score sentiment to spot crises and celebrate wins with less manual work
- • Influencer discovery: Identify profiles driving reach and engagement to guide outreach partnerships and content plans
- • Share of voice: Compare your brand to competitors across channels to understand where you lead or lag and why
- • Alerts and routing: Trigger Slack or email alerts at thresholds and push issues into help desks for quick response
BuzzSumo
- • Content Ideas and Briefs to turn billions of headlines into actionable angles
- • Domain and URL Analyzer for performance benchmarking and gap finding
- • Backlink Analyzer to watch link growth for pages and competitors
- • Influencer and journalist discovery for outreach lists by topic
- • Trending feeds that surface viral content in near real time
- • Media alerts for brand mentions topics and authors
Use Cases
Brand24
- → Crisis response: Catch negative spikes early and mobilize PR playbooks with real time alerts and context snippets
- → Campaign analysis: Measure branded hashtags and creative performance by channel region and influencer cohorts
- → Competitor watch: Monitor launches pricing buzz and support friction points to inform positioning and enablement
- → Product feedback: Mine requests and pain points then tag themes to brief product and success teams with evidence
- → Customer care: Prioritize escalations and route to agents with sentiment and reach context to reduce public fallout
- → Executive reporting: Ship concise readouts of reach SOV and risk with links to top posts for fast decision making
BuzzSumo
- → Finding topics and questions with proven engagement signals
- → Benchmarking competitor domains to guide editorial focus
- → Tracking backlinks to measure PR and content impact
- → Building outreach lists of journalists and creators by topic
- → Monitoring brand and exec mentions with daily alerts
- → Spotting rising stories in your niche before they peak
Perfect For
Brand24
brand managers PR leads social analysts CX leaders and agencies who need accurate listening AI assisted insights and governance ready reports to protect reputation and grow share of voice
BuzzSumo
content marketers, SEO teams, PR and comms, agencies and analysts who need reliable research signals, alerts and influencer discovery
Capabilities
Brand24
Omnichannel Mentions Professional
AI Topics and Sentiment Professional
Share of Voice Intermediate
Alerts and Integrations Intermediate
BuzzSumo
Ideas and Analyzer Intermediate
Mentions and Trends Intermediate
Backlinks and Domains Intermediate
Influencers and Authors Basic
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