Brand24
AI powered social listening and brand monitoring that tracks mentions across social media news blogs forums and podcasts, turning raw conversations into insights for PR marketing and customer care teams.
Pricing Starts $199 per month
Category marketing
Difficulty Beginner
Type Web App
Status Active
Delve AI
AI generated personas and segments built from your analytics CRM and social signals that update as your audience and competitors evolve.
Pricing Free trial, Start $89 per month
Category marketing
Difficulty Beginner
Type Web App
Status Active
Feature Tags Comparison
Only in Brand24
social-listeningmonitoringmentionssentimentpr
Shared
analytics
Only in Delve AI
personascustomer-researchcompetitorsegmentationmarketing
Key Features
Brand24
- • Multi source coverage: Track social media news blogs forums reviews and podcasts to avoid blind spots in fast moving conversations
- • Advanced queries: Use Boolean filters and required or excluded terms to reduce noise and focus on relevant intent
- • AI insights: Group topics detect anomalies and score sentiment to spot crises and celebrate wins with less manual work
- • Influencer discovery: Identify profiles driving reach and engagement to guide outreach partnerships and content plans
- • Share of voice: Compare your brand to competitors across channels to understand where you lead or lag and why
- • Alerts and routing: Trigger Slack or email alerts at thresholds and push issues into help desks for quick response
Delve AI
- • Multi source ingestion across analytics CRM and social with evidence links for every key insight and attribution ready fields for exports
- • Persona generation with behavior clusters and goals and pains that map to journeys and content playbooks for campaigns
- • Competitor persona mirrors that expose positioning gaps and channel tactics for market entry and differentiation
- • Refresh schedules that keep personas current as traffic sources and cohorts shift during seasons launches or pricing changes
- • Jobs to be done extraction that informs copy angles and onboarding nudges and upsell prompts for lifecycle marketing
- • Segment exports that align with ad platforms and CRMs and that let teams test creatives against clearly defined cohorts
Use Cases
Brand24
- → Crisis response: Catch negative spikes early and mobilize PR playbooks with real time alerts and context snippets
- → Campaign analysis: Measure branded hashtags and creative performance by channel region and influencer cohorts
- → Competitor watch: Monitor launches pricing buzz and support friction points to inform positioning and enablement
- → Product feedback: Mine requests and pain points then tag themes to brief product and success teams with evidence
- → Customer care: Prioritize escalations and route to agents with sentiment and reach context to reduce public fallout
- → Executive reporting: Ship concise readouts of reach SOV and risk with links to top posts for fast decision making
Delve AI
- → Website copy experiments that link pains to proof and drive better click through and form completion for key segments across regions
- → ABM playbooks that arm sales with segment one pagers and talk tracks built from data rather than anecdotes for outbound
- → Creative briefs that translate persona goals into hooks angles and imagery for agencies to deliver faster with fewer rounds
- → Market entry research that compares competitors and channels to rank messages offers and partnerships for pilots
- → Retention analysis that maps jobs to onboarding steps to reduce time to value for new cohorts in product led growth motions
- → Localization sprints that adapt narratives to country or language while keeping proof points aligned to the brand
Perfect For
Brand24
brand managers PR leads social analysts CX leaders and agencies who need accurate listening AI assisted insights and governance ready reports to protect reputation and grow share of voice
Delve AI
growth marketers product marketers founders researchers and agencies who need defensible data backed personas and competitor context that refresh regularly without long manual studies
Capabilities
Brand24
Omnichannel Mentions Professional
AI Topics and Sentiment Professional
Share of Voice Intermediate
Alerts and Integrations Intermediate
Delve AI
Data Connections Intermediate
Persona Generation Professional
Competitor Mapping Intermediate
Refresh and Governance Intermediate
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