Brand24
AI powered social listening and brand monitoring that tracks mentions across social media news blogs forums and podcasts, turning raw conversations into insights for PR marketing and customer care teams.
Crayon
Competitive intelligence platform that monitors competitors, aggregates signals, and enables sales with battlecards and alerts, sold via tailored contracts for programs of different sizes and complexity.
Feature Tags Comparison
Only in Brand24
Shared
Only in Crayon
Key Features
Brand24
- • Multi source coverage: Track social media news blogs forums reviews and podcasts to avoid blind spots in fast moving conversations
- • Advanced queries: Use Boolean filters and required or excluded terms to reduce noise and focus on relevant intent
- • AI insights: Group topics detect anomalies and score sentiment to spot crises and celebrate wins with less manual work
- • Influencer discovery: Identify profiles driving reach and engagement to guide outreach partnerships and content plans
- • Share of voice: Compare your brand to competitors across channels to understand where you lead or lag and why
- • Alerts and routing: Trigger Slack or email alerts at thresholds and push issues into help desks for quick response
Crayon
- • Automated monitoring of competitor websites and signals
- • Battlecards and enablement content for sales
- • Alerts and digests routed to stakeholders
- • Integrations with Slack CRM and enablement tools
- • Impact tracking and usage analytics
- • Research workflows to triage and verify intel
Use Cases
Brand24
- → Crisis response: Catch negative spikes early and mobilize PR playbooks with real time alerts and context snippets
- → Campaign analysis: Measure branded hashtags and creative performance by channel region and influencer cohorts
- → Competitor watch: Monitor launches pricing buzz and support friction points to inform positioning and enablement
- → Product feedback: Mine requests and pain points then tag themes to brief product and success teams with evidence
- → Customer care: Prioritize escalations and route to agents with sentiment and reach context to reduce public fallout
- → Executive reporting: Ship concise readouts of reach SOV and risk with links to top posts for fast decision making
Crayon
- → Sales battlecards for frontline teams
- → Executive monitoring for strategy reviews
- → Win loss insights from public signals
- → Launch tracking for competitive responses
- → Analyst brief prep with verified sources
- → Enablement content distribution into CRM
Perfect For
Brand24
brand managers PR leads social analysts CX leaders and agencies who need accurate listening AI assisted insights and governance ready reports to protect reputation and grow share of voice
Crayon
product marketing, competitive intelligence leaders and sales enablement teams that need structured monitoring and measurable seller impact
Capabilities
Brand24
Crayon
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