Frase
SEO and content research platform that analyzes competitors, builds briefs and guides optimization to rank on Google and get cited by AI search.
Brand24
AI powered social listening and brand monitoring that tracks mentions across social media news blogs forums and podcasts, turning raw conversations into insights for PR marketing and customer care teams.
Feature Tags Comparison
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Only in Brand24
Key Features
Frase
- • SERP analysis that extracts headings questions entities
- • Brief builder with competitor gap insights
- • Optimization editor with coverage and score
- • Geo intent research and localization aids
- • Rank-ready documents and templates
- • Optional AI Search Tracking add-on
Brand24
- • Multi source coverage: Track social media news blogs forums reviews and podcasts to avoid blind spots in fast moving conversations
- • Advanced queries: Use Boolean filters and required or excluded terms to reduce noise and focus on relevant intent
- • AI insights: Group topics detect anomalies and score sentiment to spot crises and celebrate wins with less manual work
- • Influencer discovery: Identify profiles driving reach and engagement to guide outreach partnerships and content plans
- • Share of voice: Compare your brand to competitors across channels to understand where you lead or lag and why
- • Alerts and routing: Trigger Slack or email alerts at thresholds and push issues into help desks for quick response
Use Cases
Frase
- → Create data-backed outlines in minutes
- → Optimize aging posts to reclaim rankings
- → Localize pages for city or region intent
- → Identify question gaps to win featured snippets
- → Brief freelancers with consistent structure
- → Monitor AI search citations with add-on
Brand24
- → Crisis response: Catch negative spikes early and mobilize PR playbooks with real time alerts and context snippets
- → Campaign analysis: Measure branded hashtags and creative performance by channel region and influencer cohorts
- → Competitor watch: Monitor launches pricing buzz and support friction points to inform positioning and enablement
- → Product feedback: Mine requests and pain points then tag themes to brief product and success teams with evidence
- → Customer care: Prioritize escalations and route to agents with sentiment and reach context to reduce public fallout
- → Executive reporting: Ship concise readouts of reach SOV and risk with links to top posts for fast decision making
Perfect For
Frase
seo leads content strategists editors agencies and founders who need faster briefs optimization and tracking to win SERPs and AI citations
Brand24
brand managers PR leads social analysts CX leaders and agencies who need accurate listening AI assisted insights and governance ready reports to protect reputation and grow share of voice
Capabilities
Frase
Brand24
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