Adobe Express vs Brand24

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Adobe Express

Adobe Express

All-in-one creator for posts flyers videos and quick pages with brand kits templates and one-click background removal plus scheduling and simple collaboration.

Pricing Free / Starts $9.99 per month
Category marketing
Difficulty Beginner
Type Web App
Status Active
Brand24

Brand24

AI powered social listening and brand monitoring that tracks mentions across social media news blogs forums and podcasts, turning raw conversations into insights for PR marketing and customer care teams.

Pricing Starts $199 per month
Category marketing
Difficulty Beginner
Type Web App
Status Active

Feature Tags Comparison

Only in Adobe Express

designtemplatesbrand-kitbackground-removalschedulervideo

Shared

None

Only in Brand24

social-listeningmonitoringmentionssentimentpranalytics

Key Features

Adobe Express

  • • Brand kits to lock fonts colors and logos for instant consistency
  • • Template library for posts flyers stories ads and print
  • • Quick actions for background removal resize crop and convert
  • • Lightweight video editor with captions music and layouts
  • • Content Scheduler to plan publish and track social posts
  • • Shared libraries and projects for simple collaboration

Brand24

  • • Multi source coverage: Track social media news blogs forums reviews and podcasts to avoid blind spots in fast moving conversations
  • • Advanced queries: Use Boolean filters and required or excluded terms to reduce noise and focus on relevant intent
  • • AI insights: Group topics detect anomalies and score sentiment to spot crises and celebrate wins with less manual work
  • • Influencer discovery: Identify profiles driving reach and engagement to guide outreach partnerships and content plans
  • • Share of voice: Compare your brand to competitors across channels to understand where you lead or lag and why
  • • Alerts and routing: Trigger Slack or email alerts at thresholds and push issues into help desks for quick response

Use Cases

Adobe Express

  • → Produce social posts and stories with locked brand styles
  • → Create flyers posters menus and event collateral quickly
  • → Export ad variants to test headlines and offers across channels
  • → Plan a content calendar and publish across platforms
  • → Spin up short promo videos with captions and subtitles
  • → Localize assets for regions with fast text and layout swaps

Brand24

  • → Crisis response: Catch negative spikes early and mobilize PR playbooks with real time alerts and context snippets
  • → Campaign analysis: Measure branded hashtags and creative performance by channel region and influencer cohorts
  • → Competitor watch: Monitor launches pricing buzz and support friction points to inform positioning and enablement
  • → Product feedback: Mine requests and pain points then tag themes to brief product and success teams with evidence
  • → Customer care: Prioritize escalations and route to agents with sentiment and reach context to reduce public fallout
  • → Executive reporting: Ship concise readouts of reach SOV and risk with links to top posts for fast decision making

Perfect For

Adobe Express

marketers social managers small businesses educators and creators who need fast on-brand graphics video and print without heavy design tooling

Brand24

brand managers PR leads social analysts CX leaders and agencies who need accurate listening AI assisted insights and governance ready reports to protect reputation and grow share of voice

Capabilities

Adobe Express

Kits and Libraries Intermediate
Quick Actions Basic
Content Scheduler Intermediate
Shared Projects Intermediate

Brand24

Omnichannel Mentions Professional
AI Topics and Sentiment Professional
Share of Voice Intermediate
Alerts and Integrations Intermediate

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