V
productivity

VWO Smart Insights

VWO’s experimentation suite pairs Insights (heatmaps, replays, surveys) with Smart Insights signals (dead clicks, rage taps, JS errors) and full A/B testing/personalization—modular, enterprise-ready, and aligned to CRO workflows.
ab-testing personalization insights
Beginner Level
Contact sales (modular by MTUs & products)
Starting Price
Try VWO Smart Insights
Category
productivity
Setup Time
< 2 minutes
productivity
Category
Beginner
Difficulty
Active
Status
Web App
Type

What is VWO Smart Insights?

Move from Noise to Action — VWO Smart Insights

VWO highlights where users struggle, shows you the evidence, and lets you test fixes—all in one place. Smart Insights flags patterns like dead clicks and rage taps; replays and heatmaps provide context; surveys capture the why; and full-stack testing and CUPED/Bayesian options validate changes with statistical rigor. Personalization targets experiences by audience so wins scale. With modular, sales-assisted pricing, you start with what you need and add capabilities as experimentation culture grows. Integrations and audit trails keep analysis consistent and governance tight across brands, sites, and teams.

Key Capabilities

What makes VWO Smart Insights powerful

Friction Signals

Automatically surface dead clicks, rage taps, and error patterns, quantify their impact, and link to the exact replays and pages so fixes can be scoped and prioritized quickly.

Implementation Level Intermediate

Replays & Heatmaps

Validate suspected issues visually, compare device behaviors, and create annotated evidence stakeholders understand and engineers can act on.

Implementation Level Basic

Client/Server Testing

Run reliable A/Bs, MVTs, and holdouts with CUPED variance reduction and modern statistics that shorten time-to-decision without inflating error rates.

Implementation Level Professional

Targeted Experiences

Deliver audience-specific variants and promotions, then measure incremental lift with unified metrics and dashboards.

Implementation Level Intermediate

Professional Integration

These capabilities work together to provide a comprehensive AI solution that integrates seamlessly into professional workflows. Each feature is designed with enterprise-grade reliability and performance.

Pricing

Start using VWO Smart Insights today

Contact sales (modular by MTUs & products)

Starting price

Get Started

Quick Information

Category productivity
Pricing Model Paid
Last Updated 12/7/2025

Tags

ab-testing personalization insights smart-insights heatmaps replays

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