Salesforce Einstein

Salesforce Einstein is the AI capability set within the Salesforce platform, aimed at bringing predictive insights and generative assistance into CRM workflows. In current Salesforce messaging, many Einstein style capabilities are packaged through Agentforce experiences that sit in the flow of work for Sales and Service users, including drafting replies, creating conversation summaries, and helping agents find answers. Salesforce also frames agent actions as discrete tasks that agents can perform, such as summarizing case information or updating records, which matters for designing safe automation. Pricing is not a single universal Einstein table because packaging varies by cloud product, edition, and contract. Salesforce publishes an Agentforce rate card showing Agentforce add ons for Sales, Service, and Field Service at $125 per user per month billed annually, and a Service AI pricing page repeats the same $125 per user per month billed annually for Agentforce for Service. For procurement, treat this as an entry reference point rather than a guarantee for every Einstein capability. A practical evaluation should confirm which Einstein features are included in your base edition, what requires add ons, what usage is unmetered versus credit based, and how data access is governed. Because Einstein operates on CRM data, review permission models, audit needs, and how prompts and outputs are logged to reduce risk and improve accountability.