O
productivity

Optimizely Experimentation

Optimizely brings client side and server side testing, feature flags, personalization, and reliable statistics into one suite that connects with Optimizely Content and Commerce. Product teams, marketers, and engineers collaborate in one workflow to design experiments, target audiences, and ship flags with governance, while data teams export to warehouses for deeper analysis. The platform focuses on scale, approvals, and auditability, so large programs can standardize how they learn and release without slowing down innovation.
experimentation feature-flags personalization
Beginner Level
Contact sales, annual contracts, traffic and modules based
Starting Price
Try Optimizely Experimentation
Category
productivity
Setup Time
< 2 minutes
productivity
Category
Beginner
Difficulty
Active
Status
Web App
Type

What is Optimizely Experimentation?

Enterprise grade experimentation, governed and connected

Optimizely helps large teams learn faster without losing control. Run tests across client and server, manage feature flags to separate deploy from release, and coordinate audience targeting with content and commerce operations. Statistical guardrails and reports protect decisions, while approvals and audit trails align compliance and program governance. Data teams export to warehouses to reuse metrics and blend with revenue, inventory, and lifecycle views. Because pricing is packaged for annual traffic and modules, organizations can align budgets to adoption and avoid tool sprawl, while keeping one source of truth for how experience changes impact users and business outcomes.

Key Capabilities

What makes Optimizely Experimentation powerful

Feature Management

Ship safely by placing features behind flags, stage rollouts by environment and cohort, add kill switches for instant reversions, and coordinate multi service releases so deploy and release are independent, observable, and reversible when needed.

Implementation Level Professional

Client and Server

Run A B, multivariate, and holdout tests, use targeting and audience filters, apply guardrails to keep error rates under control, and analyze effects across devices, channels, and segments with repeatable metrics and exports.

Implementation Level Professional

Audiences and Content

Target variations to high value audiences, connect with content and promotions, and scale campaigns that respond to inventory, seasonality, and user intent without rebuilding ad hoc logic for every page or screen.

Implementation Level Intermediate

Approvals and Audit

Standardize who can create, approve, and launch experiments and flags, keep audit trails for every change, and integrate with SSO, SLAs, and policy controls so the program scales safely across many squads.

Implementation Level Professional

Professional Integration

These capabilities work together to provide a comprehensive AI solution that integrates seamlessly into professional workflows. Each feature is designed with enterprise-grade reliability and performance.

Pricing

Start using Optimizely Experimentation today

Contact sales, annual contracts, traffic and modules based

Starting price

Get Started

Quick Information

Category productivity
Pricing Model Paid
Last Updated 12/7/2025

Tags

experimentation feature-flags personalization server-side governance warehouse

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