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video

Luma AI

AI video creation suite for text to video, video to video, 3D capture, and 4K upscaling with a browser studio and API.
Beginner Level
Free / $8 per month
Starting Price
Try Luma AI
Category
video
Setup Time
< 2 minutes
video
Category
Beginner
Difficulty
Active
Status
Web App
Type

What is Luma AI?

Discover how Luma AI can enhance your workflow

Luma AI brings generative video and 3D capture into one practical studio. Dream Machine turns text, images, or clips into coherent motion with strong subject consistency. Ray3 and related tools capture photoreal 3D, enabling relighting and object centric scenes for product storytelling. Editors can reframe to vertical or horizontal, upscale to 4K, and batch exports for social, ads, and explainers. Seeds and saved prompts keep looks reproducible across campaigns. An API supports templated renders for catalog or UGC pipelines so teams can automate variants at scale. A free tier lets you test generation quality, while paid tiers increase credits, priority, and export quality. Higher plans include commercial rights and watermark removal. For marketers and studios, Luma compresses storyboarding, look development, and delivery into one fast, cloud based workflow.

Key Capabilities

What makes Luma AI powerful

Dream Machine

Turn text, images, or source clips into coherent motion with camera dynamics that hold together for real edits.

Implementation Level Professional

Ray3 photoreal

Create accurate 3D captures and relight objects or spaces to avoid reshoots and speed product storytelling.

Implementation Level Professional

Reframe and 4K

Batch aspect ratios and upscale to 4K so one master feeds TikTok, Stories, and TV cutdowns.

Implementation Level Intermediate

API and seeds

Template prompts, reuse seeds, and render variants programmatically for catalogs and UGC flows.

Implementation Level Intermediate

Professional Integration

These capabilities work together to provide a comprehensive AI solution that integrates seamlessly into professional workflows. Each feature is designed with enterprise-grade reliability and performance.

Key Features

What makes Luma AI stand out

  • Text or image to video with subject stability
  • Video to video restyle that keeps timing and framing
  • Reframe to 9 16 1 1 or 16 9 and upscale to 4K
  • Seeds and saved prompts for reproducible looks
  • API for templated rendering and batching
  • 3D capture for photoreal assets and relighting
  • Priority queues on paid plans for deadlines
  • Commercial rights on higher tiers

Use Cases

How Luma AI can help you

  • Create platform ready hero shots for launches
  • Restyle demos into polished motion for social
  • Prototype VFX concepts before finishing
  • Automate catalog renders from product shots
  • Localize campaigns while keeping brand subjects
  • Upscale UGC and reframe for each channel
  • Generate pitch visuals without on set costs
  • Build storyboard iterations to test tone and pacing

Perfect For

creative directors, marketers, social teams, post producers, VFX generalists who need controllable generative video with reliable export

Pricing

Start using Luma AI today

Free / $8 per month

Starting price

Get Started

Quick Information

Category video
Pricing Model Freemium
Last Updated 1/15/2026

Compare Luma AI with Alternatives

See how Luma AI stacks up against similar tools

Frequently Asked Questions

How does pricing start on Luma AI?
You can begin on a free plan; paid tiers start near $8 per month and add more credits, priority, and export options.
Do paid plans include commercial rights?
Yes, business use and watermark removal are available on higher tiers. Check plan details before publishing.
Can I automate rendering for large sets?
Yes, the API supports templated scenes and batching for catalogs or multi language campaigns.
Is 4K export supported?
Paid plans provide upscaling and higher quality exports suitable for broadcast deliveries.
Can I reproduce a specific look reliably?
Save seeds and prompt settings so you can recreate and iterate on the same style across campaigns.

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