H
productivity

Hotjar

Behavior analytics platform combining heatmaps, high-fidelity session replay, feedback widgets, surveys, funnels, trends, and Sense AI. It helps teams see what users do, summarize why it happens, and prioritize fixes faster. Privacy controls (masking, consent) and broad integrations route evidence to owners and keep data governance straightforward across web and product teams, from startups to global orgs.
heatmaps session-replay ai-insights
Beginner Level
Free / Growth $49 per month
Starting Price
Try Hotjar
Category
productivity
Setup Time
< 2 minutes
productivity
Category
Beginner
Difficulty
Active
Status
Web App
Type

What is Hotjar?

See What Users Do — and Why, with Hotjar + Sense AI

Hotjar gives you a single view of experience signals so you can stop debating theories and start fixing what matters. Heatmaps and replays reveal exactly where journeys break; Funnels and Trends quantify the cost across segments, devices, and pages; Ask/Engage capture the user’s words in context; and **Sense AI** turns piles of sessions into prioritized, cited insights with suggested next actions. You keep privacy front-and-center with automatic masking, consent tools, and configurable retention, then route evidence to Jira, Slack, and your CRM to close the loop. Start free to validate a few key flows, then expand with Growth for higher session caps, longer history, more AI summaries, and collaboration that keeps PMs, designers, engineers, and marketers aligned on what to ship next and why—without burying anyone in hours of raw video.

Key Capabilities

What makes Hotjar powerful

Heatmaps & Trends

Visualize clicks, scroll depth, and rage/uj patterns by device, segment, and page to quickly spot friction, prioritize candidates, and generate experiment ideas backed by evidence instead of hunches.

Implementation Level Basic

Session Replay

Reconstruct individual user journeys with console/network context to reproduce bugs, understand hesitations, and verify fixes without staging repros or relying on anecdotal reports.

Implementation Level Intermediate

Surveys & Interviews

Trigger contextual surveys and schedule interviews from the same page to capture intent, objections, and wording, then tie responses back to the exact UI state users experienced.

Implementation Level Basic

Sense AI

Aggregate thousands of events and replays into clear summaries with cited examples and suggested next steps so teams move from “what happened?” to “what we’ll fix next.”

Implementation Level Intermediate

Professional Integration

These capabilities work together to provide a comprehensive AI solution that integrates seamlessly into professional workflows. Each feature is designed with enterprise-grade reliability and performance.

Pricing

Start using Hotjar today

Free / Growth $49 per month

Starting price

Get Started

Quick Information

Category productivity
Pricing Model Freemium
Last Updated 12/7/2025

Tags

heatmaps session-replay ai-insights feedback surveys product-analytics

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