DALL-E 3

OpenAI image generation available in ChatGPT and via API that creates high quality images from natural language prompts with improved text handling and clear per image pricing.

image-generation api chatgpt

image

What is DALL-E 3?

Discover how DALL-E 3 can enhance your workflow

DALL E 3 is accessible to end users in ChatGPT and to developers through the Images API. In ChatGPT, prompts can be refined conversationally with usage limits tied to account plan. Through the API, image size and quality are specified with published per image prices at standard and HD levels. The model improves attribute binding and short text rendering versus earlier versions and operates under OpenAI’s safety and usage policies. Teams use it for concept art, storyboards, marketing visuals and UI mockups, often finishing results with upscalers or editors. Business and Enterprise plans allow disabling training data retention for eligible customers.

Key Capabilities

What makes DALL-E 3 powerful

Chat Iteration

Refine prompts in ChatGPT to test directions quickly and select the strongest concepts for download.

Implementation Level Basic

Images API

Generate images by API at chosen sizes and qualities to control resolution and cost for production pipelines.

Implementation Level Intermediate

Text and Attributes

Bind short text and attributes more reliably than earlier models to reduce manual fixes.

Implementation Level Intermediate

Policies and Safety

Follow usage policies and opt into business controls that disable training log retention where eligible.

Implementation Level Professional

Key Features

What makes DALL-E 3 stand out

Chat based prompting in ChatGPT
API generation with size and quality controls
Improved text and attribute binding
Safety filters and policy enforcement
Commercial usage under OpenAI terms
Standard and HD price tiers
Integration with design workflows
Provenance and metadata features

Use Cases

How DALL-E 3 can help you

Concept art for campaigns and pitches
Storyboards and mood boards for teams
Hero images for landing pages and emails
Product mockups and illustrations
Editorial visuals and blog headers
Educational diagrams and infographics
Logo and icon ideation within policy
UI and layout exploration for prototypes

Perfect For

designers, marketers, product teams and agencies that want fast visual concepts with reliable text and attribute control

Quick Information

Category image

Pricing Model Free plan

Last Updated 3/19/2026

Compare DALL-E 3 with Alternatives

See how DALL-E 3 stacks up against similar tools

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Frequently Asked Questions

Is DALL E 3 included in ChatGPT Plus?

Plus subscribers can generate images in ChatGPT with higher limits than the free plan.

What are the API prices?

Published examples start around four cents for a 1024 by 1024 standard image and eight cents for HD at that size.

Are outputs allowed for commercial projects?

Commercial use is permitted under OpenAI terms, subject to content and trademark policies.

Is there a free option?

Free users have limited daily generations that may change over time.

Does it support custom aspect ratios?

The API supports multiple sizes; rectangular sizes have different per image prices.

Are prompts used for training?

Eligible business and enterprise accounts can disable training data retention in settings.

How good is text rendering?

Short labels and signage are handled better than prior versions, but results should still be reviewed.

What safety measures are in place?

OpenAI applies content filters and provenance features to reduce misuse and increase transparency.

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DALL-E 3

What is DALL-E 3?