VWO Insights (Smart Insights) vs Alteryx
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VWO Insights (Smart Insights)
Behavior analytics for web and mobile that ties session replay heatmaps funnels surveys and form analytics to conversion outcomes so teams find friction and ship fixes with confidence.
Pricing Starts $139 per month
Category data
Difficulty Beginner
Type Web App
Status Active
Alteryx
Enterprise analytics automation platform combining data preparation, analytics, machine learning, and data science in a code-free, drag-and-drop environment trusted by 8,000+ companies including 90% of Fortune 500 for faster insights.
Pricing Starting at $5,195/year per user
Category data
Difficulty Intermediate
Type Enterprise
Status Active
Feature Tags Comparison
Only in VWO Insights (Smart Insights)
analyticsheatmapssession-replayfunnelssurveysformsexperimentation
Shared
None
Only in Alteryx
data analyticsdata preparationmachine learningbusiness intelligencedata scienceworkflow automation
Key Features
VWO Insights (Smart Insights)
- • Session replay at scale to see context behind metrics
- • Heatmaps click scroll attention for layout decisions
- • Funnels and form analytics to quantify drop offs
- • On page surveys to capture intent and objections
- • Segments and filters by device campaign audience
- • Integrates with VWO Testing and Personalize
Alteryx
- • Data preparation | Advanced analytics | Machine learning | Workflow automation | Predictive modeling | Data blending | Spatial analytics | Text mining | Statistical analysis | Collaboration tools | Enterprise deployment | Cloud integration
Use Cases
VWO Insights (Smart Insights)
- → Debug issues by jumping from errors to the right replays
- → Prioritize UX fixes with funnels and form field drop offs
- → Test copy and layout changes informed by on page surveys
- → Investigate campaign performance by segment and device
- → Reduce support loops by sharing replays with engineers
- → Align teams with evidence based experiment backlogs
Alteryx
- → Data analysis
- → business intelligence
- → predictive analytics
- → data science
- → reporting
- → workflow automation
Perfect For
VWO Insights (Smart Insights)
product managers growth leads UX researchers data analysts and engineers who need evidence to prioritize fixes and fuel trustworthy experiments
Alteryx
Data analysts, business intelligence professionals, data scientists, enterprise organizations, financial services
Capabilities
VWO Insights (Smart Insights)
Replays and Heatmaps Intermediate
Funnels and Forms Intermediate
On Page Surveys Basic
Experiment Links Professional
Alteryx
Data Preparation Expert
Advanced Analytics Professional
Automation Advanced
Collaboration Professional
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