Crayon
Competitive intelligence platform that monitors competitors, aggregates signals, and enables sales with battlecards and alerts, sold via tailored contracts for programs of different sizes and complexity.
Pricing Contact sales
Category marketing
Difficulty Beginner
Type Web App
Status Active
Delve AI
AI generated personas and segments built from your analytics CRM and social signals that update as your audience and competitors evolve.
Pricing Free trial, Start $89 per month
Category marketing
Difficulty Beginner
Type Web App
Status Active
Feature Tags Comparison
Only in Crayon
competitive-intelligencebattlecardsalertsenablementpricing-by-quote
Shared
None
Only in Delve AI
personascustomer-researchcompetitorsegmentationanalyticsmarketing
Key Features
Crayon
- • Automated monitoring of competitor websites and signals
- • Battlecards and enablement content for sales
- • Alerts and digests routed to stakeholders
- • Integrations with Slack CRM and enablement tools
- • Impact tracking and usage analytics
- • Research workflows to triage and verify intel
Delve AI
- • Multi source ingestion across analytics CRM and social with evidence links for every key insight and attribution ready fields for exports
- • Persona generation with behavior clusters and goals and pains that map to journeys and content playbooks for campaigns
- • Competitor persona mirrors that expose positioning gaps and channel tactics for market entry and differentiation
- • Refresh schedules that keep personas current as traffic sources and cohorts shift during seasons launches or pricing changes
- • Jobs to be done extraction that informs copy angles and onboarding nudges and upsell prompts for lifecycle marketing
- • Segment exports that align with ad platforms and CRMs and that let teams test creatives against clearly defined cohorts
Use Cases
Crayon
- → Sales battlecards for frontline teams
- → Executive monitoring for strategy reviews
- → Win loss insights from public signals
- → Launch tracking for competitive responses
- → Analyst brief prep with verified sources
- → Enablement content distribution into CRM
Delve AI
- → Website copy experiments that link pains to proof and drive better click through and form completion for key segments across regions
- → ABM playbooks that arm sales with segment one pagers and talk tracks built from data rather than anecdotes for outbound
- → Creative briefs that translate persona goals into hooks angles and imagery for agencies to deliver faster with fewer rounds
- → Market entry research that compares competitors and channels to rank messages offers and partnerships for pilots
- → Retention analysis that maps jobs to onboarding steps to reduce time to value for new cohorts in product led growth motions
- → Localization sprints that adapt narratives to country or language while keeping proof points aligned to the brand
Perfect For
Crayon
product marketing, competitive intelligence leaders and sales enablement teams that need structured monitoring and measurable seller impact
Delve AI
growth marketers product marketers founders researchers and agencies who need defensible data backed personas and competitor context that refresh regularly without long manual studies
Capabilities
Crayon
Web and Signal Coverage Professional
Battlecards and Alerts Professional
Usage and Impact Intermediate
Onboarding and Services Intermediate
Delve AI
Data Connections Intermediate
Persona Generation Professional
Competitor Mapping Intermediate
Refresh and Governance Intermediate
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