ContentShake AI vs Delve AI

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ContentShake AI

ContentShake AI

Semrush’s article workflow that blends topic research SEO briefs AI drafting and optimization inside one guided pipeline for repeatable content wins.

Pricing Starts $60 per month
Category marketing
Difficulty Beginner
Type Web App
Status Active
Delve AI

Delve AI

AI generated personas and segments built from your analytics CRM and social signals that update as your audience and competitors evolve.

Pricing Free trial, Start $89 per month
Category marketing
Difficulty Beginner
Type Web App
Status Active

Feature Tags Comparison

Only in ContentShake AI

semrushseocontentbriefsoptimization

Shared

None

Only in Delve AI

personascustomer-researchcompetitorsegmentationanalyticsmarketing

Key Features

ContentShake AI

  • • Topic discovery with search volume and difficulty
  • • SEO brief with entities and headings guidance
  • • Composer that writes section by section with controls
  • • On page optimization checklist with readability hints
  • • Internal link and entity suggestions during drafting
  • • Competitor snapshot to align depth and structure

Delve AI

  • • Multi source ingestion across analytics CRM and social with evidence links for every key insight and attribution ready fields for exports
  • • Persona generation with behavior clusters and goals and pains that map to journeys and content playbooks for campaigns
  • • Competitor persona mirrors that expose positioning gaps and channel tactics for market entry and differentiation
  • • Refresh schedules that keep personas current as traffic sources and cohorts shift during seasons launches or pricing changes
  • • Jobs to be done extraction that informs copy angles and onboarding nudges and upsell prompts for lifecycle marketing
  • • Segment exports that align with ad platforms and CRMs and that let teams test creatives against clearly defined cohorts

Use Cases

ContentShake AI

  • → Plan a data backed article from topic research
  • → Generate a first draft that reflects intent and entities
  • → Refresh an old post using competitor gap analysis
  • → Produce briefs for freelancers with consistent format
  • → Create outlines for multi article clusters
  • → Export drafts to CMS with fewer reworks

Delve AI

  • → Website copy experiments that link pains to proof and drive better click through and form completion for key segments across regions
  • → ABM playbooks that arm sales with segment one pagers and talk tracks built from data rather than anecdotes for outbound
  • → Creative briefs that translate persona goals into hooks angles and imagery for agencies to deliver faster with fewer rounds
  • → Market entry research that compares competitors and channels to rank messages offers and partnerships for pilots
  • → Retention analysis that maps jobs to onboarding steps to reduce time to value for new cohorts in product led growth motions
  • → Localization sprints that adapt narratives to country or language while keeping proof points aligned to the brand

Perfect For

ContentShake AI

content marketers SEO specialists editors agency writers and small media teams who want an integrated research to drafting to optimization workflow in Semrush

Delve AI

growth marketers product marketers founders researchers and agencies who need defensible data backed personas and competitor context that refresh regularly without long manual studies

Capabilities

ContentShake AI

Topic Research Intermediate
Guided Drafting Intermediate
On Page Checks Professional
Project Integration Professional

Delve AI

Data Connections Intermediate
Persona Generation Professional
Competitor Mapping Intermediate
Refresh and Governance Intermediate

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