ContentShake AI vs Delve AI
Compare marketing AI Tools
ContentShake AI
Semrush’s article workflow that blends topic research SEO briefs AI drafting and optimization inside one guided pipeline for repeatable content wins.
Delve AI
AI generated personas and segments built from your analytics CRM and social signals that update as your audience and competitors evolve.
Feature Tags Comparison
Only in ContentShake AI
Shared
Only in Delve AI
Key Features
ContentShake AI
- • Topic discovery with search volume and difficulty
- • SEO brief with entities and headings guidance
- • Composer that writes section by section with controls
- • On page optimization checklist with readability hints
- • Internal link and entity suggestions during drafting
- • Competitor snapshot to align depth and structure
Delve AI
- • Multi source ingestion across analytics CRM and social with evidence links for every key insight and attribution ready fields for exports
- • Persona generation with behavior clusters and goals and pains that map to journeys and content playbooks for campaigns
- • Competitor persona mirrors that expose positioning gaps and channel tactics for market entry and differentiation
- • Refresh schedules that keep personas current as traffic sources and cohorts shift during seasons launches or pricing changes
- • Jobs to be done extraction that informs copy angles and onboarding nudges and upsell prompts for lifecycle marketing
- • Segment exports that align with ad platforms and CRMs and that let teams test creatives against clearly defined cohorts
Use Cases
ContentShake AI
- → Plan a data backed article from topic research
- → Generate a first draft that reflects intent and entities
- → Refresh an old post using competitor gap analysis
- → Produce briefs for freelancers with consistent format
- → Create outlines for multi article clusters
- → Export drafts to CMS with fewer reworks
Delve AI
- → Website copy experiments that link pains to proof and drive better click through and form completion for key segments across regions
- → ABM playbooks that arm sales with segment one pagers and talk tracks built from data rather than anecdotes for outbound
- → Creative briefs that translate persona goals into hooks angles and imagery for agencies to deliver faster with fewer rounds
- → Market entry research that compares competitors and channels to rank messages offers and partnerships for pilots
- → Retention analysis that maps jobs to onboarding steps to reduce time to value for new cohorts in product led growth motions
- → Localization sprints that adapt narratives to country or language while keeping proof points aligned to the brand
Perfect For
ContentShake AI
content marketers SEO specialists editors agency writers and small media teams who want an integrated research to drafting to optimization workflow in Semrush
Delve AI
growth marketers product marketers founders researchers and agencies who need defensible data backed personas and competitor context that refresh regularly without long manual studies
Capabilities
ContentShake AI
Delve AI
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