ContentShake AI vs Crayon
Compare marketing AI Tools
ContentShake AI
Semrush’s article workflow that blends topic research SEO briefs AI drafting and optimization inside one guided pipeline for repeatable content wins.
Crayon
Competitive intelligence platform that monitors competitors, aggregates signals, and enables sales with battlecards and alerts, sold via tailored contracts for programs of different sizes and complexity.
Feature Tags Comparison
Only in ContentShake AI
Shared
Only in Crayon
Key Features
ContentShake AI
- • Topic discovery with search volume and difficulty
- • SEO brief with entities and headings guidance
- • Composer that writes section by section with controls
- • On page optimization checklist with readability hints
- • Internal link and entity suggestions during drafting
- • Competitor snapshot to align depth and structure
Crayon
- • Automated monitoring of competitor websites and signals
- • Battlecards and enablement content for sales
- • Alerts and digests routed to stakeholders
- • Integrations with Slack CRM and enablement tools
- • Impact tracking and usage analytics
- • Research workflows to triage and verify intel
Use Cases
ContentShake AI
- → Plan a data backed article from topic research
- → Generate a first draft that reflects intent and entities
- → Refresh an old post using competitor gap analysis
- → Produce briefs for freelancers with consistent format
- → Create outlines for multi article clusters
- → Export drafts to CMS with fewer reworks
Crayon
- → Sales battlecards for frontline teams
- → Executive monitoring for strategy reviews
- → Win loss insights from public signals
- → Launch tracking for competitive responses
- → Analyst brief prep with verified sources
- → Enablement content distribution into CRM
Perfect For
ContentShake AI
content marketers SEO specialists editors agency writers and small media teams who want an integrated research to drafting to optimization workflow in Semrush
Crayon
product marketing, competitive intelligence leaders and sales enablement teams that need structured monitoring and measurable seller impact
Capabilities
ContentShake AI
Crayon
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