ContentShake AI vs Crayon

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ContentShake AI

ContentShake AI

Semrush’s article workflow that blends topic research SEO briefs AI drafting and optimization inside one guided pipeline for repeatable content wins.

Pricing Starts $60 per month
Category marketing
Difficulty Beginner
Type Web App
Status Active
Crayon

Crayon

Competitive intelligence platform that monitors competitors, aggregates signals, and enables sales with battlecards and alerts, sold via tailored contracts for programs of different sizes and complexity.

Pricing Contact sales
Category marketing
Difficulty Beginner
Type Web App
Status Active

Feature Tags Comparison

Only in ContentShake AI

semrushseocontentbriefsoptimization

Shared

None

Only in Crayon

competitive-intelligencebattlecardsalertsenablementpricing-by-quote

Key Features

ContentShake AI

  • • Topic discovery with search volume and difficulty
  • • SEO brief with entities and headings guidance
  • • Composer that writes section by section with controls
  • • On page optimization checklist with readability hints
  • • Internal link and entity suggestions during drafting
  • • Competitor snapshot to align depth and structure

Crayon

  • • Automated monitoring of competitor websites and signals
  • • Battlecards and enablement content for sales
  • • Alerts and digests routed to stakeholders
  • • Integrations with Slack CRM and enablement tools
  • • Impact tracking and usage analytics
  • • Research workflows to triage and verify intel

Use Cases

ContentShake AI

  • → Plan a data backed article from topic research
  • → Generate a first draft that reflects intent and entities
  • → Refresh an old post using competitor gap analysis
  • → Produce briefs for freelancers with consistent format
  • → Create outlines for multi article clusters
  • → Export drafts to CMS with fewer reworks

Crayon

  • → Sales battlecards for frontline teams
  • → Executive monitoring for strategy reviews
  • → Win loss insights from public signals
  • → Launch tracking for competitive responses
  • → Analyst brief prep with verified sources
  • → Enablement content distribution into CRM

Perfect For

ContentShake AI

content marketers SEO specialists editors agency writers and small media teams who want an integrated research to drafting to optimization workflow in Semrush

Crayon

product marketing, competitive intelligence leaders and sales enablement teams that need structured monitoring and measurable seller impact

Capabilities

ContentShake AI

Topic Research Intermediate
Guided Drafting Intermediate
On Page Checks Professional
Project Integration Professional

Crayon

Web and Signal Coverage Professional
Battlecards and Alerts Professional
Usage and Impact Intermediate
Onboarding and Services Intermediate

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